Makarand Utpat Profile
Digital Marketing Consultant, Best-Selling Author and Motivational Speaker Makarand grew up in Mumbai, India right next to the 3rd largest slum in the world. He hails from a middle-class family and shared 320 Sq Ft tiny apartment with his parents, siblings and grandma. He knows what it takes to transcend beyond the adversities and achieve […]
#1 Secret You Need to Know about Succeeding with Social Media

We are living in an unprecedented era. Today’s gig economy is about the integration of the physical and the virtual world. The boundaries between work-home balance are getting blurred day by day. The rules of the game have changed. Whether we like it or not, Social Media has become an equal opportunity space. It has […]
Business Leader, Digital Marketing Expert, Makarand Utpat Explains Lead Generation.
Inspiring digital business leader and best-selling author, Makarand Utpat provides an overview of the importance of understanding the concept of lead generation in digital marketing and how any business can successfully engage in lead generation. Monmouth County, NJ – April 4, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new article on […]
Warm Up To Lead Generation for Successful Digital Marketing

If you’re new to digital marketing there’s one thing you need to do before diving in. And this advice applies to any kind of business. You’re going to want to become intimate with the concept of “lead generation” as quickly as possible. This is one of the most important concepts in the world of digital […]
Business Leader, Digital Marketing Expert, Makarand Utpat Demystifies Content
Inspiring digital business leader and best-selling author, Makarand Utpat proposes business owners to think of their digital marketing content as a way to develop and build relationships first and foremost knowing that eventually conversions will come. Monmouth County, NJ – March 30, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new blog […]
Get Personal and Be Content if Your Content Builds Relationships

Digital marketing is like an octopus with many arms each of which reaches out to touch your audience in a variety of ways. Each limb of your marketing efforts will either touch a different targeted demographic or serve to nurture various markets by adopting followers. You may have heard the term “content marketing” bandied about. […]
7 Steps- Do You Know Your Unique Value Proposition?

Last week, I got my haircut in a shop called Sports Clips. I usually don’t have a preference or choice when it comes to getting a haircut. Usually, any shop in the downtown does a good job. The Sports Clips store recently did a grand opening in my town. They sent direct mailings to spread […]
Sir Issac Newton’s 2 Extraordinary Lessons

Sir Issac Newton, was a great physicist and mathematician. He is best known for his laws of motion and gravity. His saying “If I have seen further than others, it is by standing upon the shoulders of giants” has become one of the profound ones. Per Wikipedia, the original concept was attributed to Bernard of […]
Today, Digital Marketing is a Necessity

Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, you will at some point in time have to become engaged with digital marketing. That’s just the way the world is. Digital marketing, also known as multi-channel marketing, is the new word of mouth. Combined […]
Business Leader and Non-Profit Startup Expert Makarand Utpat on Crowdfunding Mistakes.
Inspiring digital business leader and non-profit startup expert, Makarand Utpat writes about social media and how to hone in on a non-profit’s emotionally engaged audience which he refers to as “tribe”. Monmouth County, New Jersey – February 21, 2017— Makarand Utpat, non-profit startup expert and inspirational business leader, has posted a new article on his company […]