September 2020

Online learning has transformed how people access information, learn and acquire new skills. During the last decade, online courses – of all sorts—have sprung up, giving rise to a new industry known as the Knowledge Industry. Online courses and online learning have been on the rise in the last couple of years. In 2020 though, this […]

Direct response copywriting is a marketing or advertising strategy in which the copywriter’s goal is to generate an immediate attention and achieve measurable outcome(s). It’s a form of writing that’s meant to sell a service, product, or brand by directly speaking to the target audience and prompting them to take relevant action.