As a business owner and as an expert, coach or consultant, you are well aware of the importance of marketing and how it works. All marketing businesses use a well-designed strategy to boost brand awareness and authority, generate more leads and sales, and earn more money.
Earlier this year, Mark Zuckerberg announced that Facebook will be modifying its algorithm once again. The new algorithm will give precedents to personal messages over public content published by brands, businesses and media. This was done to promote posts that trigger “meaningful conversations” over posts that endorse businesses.