Great presentation by Mak. One of the important takeaways for me is the importance of 1st Page of the Google and that your business needs to be on the 1st page of the Google. That was really an important learning for me.
Go beyond demographics. SMM campaigns target users based on interests, behaviors, and online activity, delivering your message to only the right people.
Daily posts and interactions with the audience and fans serve to ensure that your brand is always on the minds of your targeted consumers. Engaging content positions you as a thought leader and builds brand recognition.
Persuasive social media ads are effective in attracting people with specific interests to your website or landing pages, encouraging higher sales ratios.
Social networks can be considered as some of the most effective platforms for fostering relationships with your audience. Contribute to the comments section, answer the questions or engage in a discussion – the main idea here is to build trust and confidence.
Social media platforms allow you to reach a broad market base so your brand gets the exposure it requires to attract leads on the various channels. Shareable content increases the visibility of your brand as it reaches potential customers. It can also help create hype about your product and services, boosting your popularity and putting your company at the forefront of your industry.
Social media marketing is said to be more economical compared to other conventional techniques of advertising. With social media platforms such as Facebook, Instagram and LinkedIn, the ad budgets are flexible while the target market can easily be reached. You can also target people based on their interaction with your business and make adjustments to your ad placements depending with how effective they are.
Social networks today have various in-built analytics features that give great details on the performance of your campaigns. We have engagement rate, click through rate, and conversion rates, among others; all these analytics help you understand what to do and what not to. You can adjust your strategies based on such results to give the best performances each time.
With social networks, you always know what your target audiences like, how they behave, and what they might be thinking. Such insights are absolutely to any business as they help adjust your SMM strategies according to customer needs and wants.
Your Path to Social Media Success: Makarand Utpat takes a collaborative approach, working closely with you to craft a social media plan that conquers your target audience and dominates the competition. Here’s a glimpse into our proven process:
Great presentation by Mak. One of the important takeaways for me is the importance of 1st Page of the Google and that your business needs to be on the 1st page of the Google. That was really an important learning for me.
I am the owner of a small private preschool with 37 years of teaching and administrative experience in both pubic and private schools. I hold several post graduate degrees and have focused on curriculum development over the past 23 years in my private preschool. My marketing plan has relied heavily on word or mouth. Although I had a web site and a presence on social media, I didn’t spend much time analyzing my marketing plan. After reading Utpat’s book, I must confess, I had more questions than answers, but these questions made me realize how much I didn’t know about digital marketing. This book clearly shows the reader how to approach marketing and social media in a systematic, thoughtful and mindful way so your business can flourish in very noisy and competitive markets. I’ve revamped my thinking about digital marketing and am now working on a cohesive plan going forward. This would not have happened without my reading this book. Thanks, Makarand.
I worked with Makarand for developing high level Digital marketing roadmap and strategy plan for my new startup venture. Before meeting Makarand, I did some research about makarand and realized that I have come to right person but I was skeptical about how much time Makarand will spend with me given by startup stage. When I interacted with makarand one thing became very clear that makarand is very good listener and with few right questions get the gist of the requirements and problem very quickly. Makarand is very good listener and most importantly is he expert in his field. He has in-depth understanding of the digital marketing space. Other important part is Makarand spent lot of time understanding my background and me as a person and then my business goal/dream. That made a huge difference when he provided the solution customized for me and my business. I am impressed with Makarand’s time responsiveness and expectation management. Throughout the process Makarand kept me informed abound the progress. The actual digital strategy roadmap presented to me by Makarand exceeded my expectations. I was impressed with details and how much soul he put in his work. Makarand’s plan was to the point and actionable I wanted one time plan for my business but I think in Makarand I got my strategic partner and buddy. Highly recommended for digital marketing and execution Thanks Makarand.
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