Makarand Utpat Profile
Digital Marketing Consultant, Best-Selling Author and Motivational Speaker Makarand grew up in Mumbai, India right next to the 3rd largest slum in the world. He hails from a middle-class family and shared 320 Sq Ft tiny apartment with his parents, siblings and grandma. He knows what it takes to transcend beyond the adversities and achieve […]
Give Yourself these 4 Powerful Permissions to Succeed and be Happy
All of us are trying to achieve happiness in some form of another. The definition of happiness and success varies from person to person. For example, some of us want to earn more money, some want to achieve peace of mind, some want to become healthy, some of us want to have better relationships, some […]
Self Reflections on 4th July Holiday- Don’t Be Prisoner of Your Own Thoughts
Today is 4th July. United States celebrates its independence as a country. It’s a national holiday and many of us will be attending the parade or grilling burgers or spending quality time with our loved ones or perhaps planning tonight’s fireworks display. As I started reflecting more, I am grateful for all sorts of freedom […]
World Says Goodbye to Anthony Bourdain, but Not to His Legacy- A True Inspiration
Life is predictably, unpredictable. One moment, you have collapsed at the rock bottom and the next, you are at the very pinnacle of success. You come to a point where you surpass those who used to be your idols or become peers with them. What an exemplary journey that can be! Unfortunately, unpredictable series of […]
3 Digital Marketing Trends You Should Follow in 2018
It’s June 2018! We’re 18 years into the new millennium. Digital realm is engulfing the mankind in every aspect of our lives. Traditional methods of marketing have taken the passenger seat and digital marketing is now in the driver’s seat. Brands and businesses nowadays are trying to improve the ways in which they can reach […]
4 Common Digital Marketing Mistakes (and How to Avoid them)
If you are a business owner, marketing director, solopreneur, chief marketing officer or a startup, chances are that you have some skin in the game with regards to expanding your branding efforts, website design, running marketing campaigns or undertaking social media marketing activities. For example, some of the common questions on your mind may be: […]
Turbo-charge Your Lead Generation- How to Fix 5 Costly Mistakes that are Costing You Thousands of Dollars
In a recent Hubspot survey, 65% of business managers said that effective lead generation was one of the biggest marketing challenges they faced. On the face of it, that statistic might not seem particularly informative or prevalent. After all, identifying potential buyers and enticing them to purchase goods and services has been a driving concern for organizations […]
How to Cheat at Diwali Festival and Get Away With It (Legally)
In US, during the winter time we start to think about Halloween, Thanksgiving, and Christmas. While I cherish it, I also look forward to one more festival in the mix, which is, Diwali. It is one of the biggest festivals that is celebrated by millions of Indians across the world. Diwali stands for “Festival of […]
What Is Facebook Business Manager and Why Do I Need It
Among the many small business owners who give up on Facebook Advertising efforts, the most cited reason is they don’t know how to set up their Business Manager page correctly. This is often the result of not having a clear objective for your ads. And, the fact is, if you are not able to work […]
4 Ways To Create Value With Content: Text, Podcast, Visual Content, and Video
The mantra of major marketing companies is, “Content is king.” Today, with social media, everyone is a media company. Today, Digital Marketing is a necessity. If you want to stay relevant, you need to produce and publish the content across key social media platforms. However, creating and publishing content is not enough. If you are […]
