Makarand Utpat

Articles

Makarand Utpat Profile

Digital Marketing Consultant, Best-Selling Author and Motivational Speaker Makarand grew up in Mumbai, India right next to the 3rd largest slum in the world. He hails from a middle-class family and shared 320 Sq Ft tiny apartment with his parents, siblings and grandma. He knows what it takes to transcend beyond the adversities and achieve […]

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Self Reflections on 4th July Holiday- Don’t Be Prisoner of Your Own Thoughts

Today is 4th July. United States celebrates its independence as a country. It’s a national holiday and many of us will be attending the parade or grilling burgers or spending quality time with our loved ones or perhaps planning tonight’s fireworks display. As I started reflecting more, I am grateful for all sorts of freedom

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World Says Goodbye to Anthony Bourdain, but Not to His Legacy- A True Inspiration

Life is predictably, unpredictable. One moment, you have collapsed at the rock bottom and the next, you are at the very pinnacle of success. You come to a point where you surpass those who used to be your idols or become peers with them. What an exemplary journey that can be! Unfortunately, unpredictable series of

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4 Common Digital Marketing Mistakes (and How to Avoid them)

If you are a business owner, marketing director, solopreneur,  chief marketing officer or a startup, chances are that you have some skin in the game with regards to expanding your branding efforts, website design, running marketing campaigns or undertaking social media marketing activities. For example, some of the common questions on your mind may be:

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Turbo-charge Your Lead Generation- How to Fix 5 Costly Mistakes that are Costing You Thousands of Dollars

In a recent Hubspot survey, 65% of business managers said that effective lead generation was one of the biggest marketing challenges they faced. On the face of it, that statistic might not seem particularly informative or prevalent. After all, identifying potential buyers and enticing them to purchase goods and services has been a driving concern for organizations

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4 Ways To Create Value With Content: Text, Podcast, Visual Content, and Video

The mantra of major marketing companies is, “Content is king.” Today, with social media, everyone is a media company. Today, Digital Marketing is a necessity. If you want to stay relevant, you need to produce and publish the content across key social media platforms. However, creating and publishing content is not enough. If you are

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