The mantra of major marketing companies is, “Content is king.” Today, with social media, everyone is a media company. Today, Digital Marketing is a necessity. If you want to stay relevant, you need to produce and publish the content across key social media platforms.
However, creating and publishing content is not enough.
If you are SMB or Large business or a solopreneur (doesn’t matter what kind of business you are in), your content really must be value packed to keep prospects interested in coming back for more.
The great news is that you have four ways to engage your followers and attract even more. You have text, visual content, podcasts, and video.
The most kingly and powerful of all four mediums is video. In fact, video is a 600% more effective marketing tool than traditional print and direct mail combined.
Industry leaders are convinced that video marketing will soon be the norm.
And, keep this bit of information in the forefront of your memory: videos on Facebook Business Pages increase end-user engagement by 33%. Facebook is already close to dethroning YouTube as the go-to medium for the videos with daily views on FB hitting 8 Billion vs.s 5 Billion on YouTube.
Having said that, both YouTube and Facebook should be part of your video marketing strategy since they are backed by the Industry heavy hitters Google and Facebook respectively.
Other recently released figures reveal that:
- 75 million people in US watch videos online everyday
- Embedded videos on websites can increase traffic up to 55%
- Merely mentioning the word “video” in the subject line of an email can increase open rates by 13%
- Nearly 40% of all video is watched on mobile
Another exciting new way for small business to leverage social media marketing is posting podcasts on Facebook, Apple iTunes, or Buzzsprout.
You can use podcasts to post interviews that relate to new features of your products or services or to share any news that your customers might find interesting.
Podcasting has garnered tremendous traction lately and businesses and individual podcasters, of all types, ranging from retail, yoga, marketing, fishing, thought-leadership, legal, self-development, entrepreneurship, motivation, websites, nonprofits are taking advantage of it.
Yet another exciting evolution we’ve seen in social media is the rise of the visual content. Visual content has gone mainstream and it includes images, infographics, graphs, charts, and slide share.
Finally, Text is the granddaddy of all media. While it is not as powerful as video, it is not to be discounted. You have numerous ways to reach your market with the printed word: Blogging, emails, Facebook posts, eBooks, special reports, cheat sheets, case studies, white papers.
Just make sure your content in all four mediums are aligned and compelling.
Overall, if you want to stay relevant, you need to adopt this 4-pronged approach in your marketing efforts.