Makarand Utpat

Today, Digital Marketing is a Necessity

Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, you will at some point in time have to become engaged with digital marketing.

That’s just the way the world is.

Digital marketing, also known as multi-channel marketing, is the new word of mouth.

Combined with traditional marketing methods in an integrated campaign, digital marketing can help your business soar. Don’t get me wrong. This doesn’t happen overnight but it does happen over time. And when it happens, you’ll know it!

Digital marketing is comprised of social media, which includes twitter, Pinterest, Facebook, vine, Google, Linkedin and more, as well as e-mail marketing, content marketing, web, SEO, SEM and video marketing. If you can’t currently afford traditional advertising including print, TV, radio and billboard advertising, you may be able to work your way up to those mediums via digital marketing by bringing in more traffic to your site.

Let’s face it. If all you have is a twitter account, what is the value of a tweet? All you might get is a like or a retweet. But in the context of an integrated effort across all social media and email, the power begins especially when you do a good job of content marketing and SEO (search engine optimization) by using the relevant industry keywords and adding thought leadership content that caters to your audience’s pain-points and hot buttons.

Blogging is a way to increase followers and get prospects to your website. How do you do that? You share your blog content on all your social media networks, thereby expanding your reach, sending more visitors to your website and building your reputation.

If you would like to further explore digital marketing and how to integrate your marketing efforts to help your business, give my office a call. Let’s get the ball rolling for you.