Makarand Utpat

Business Leader and Non-Profit Startup Expert Makarand Utpat on Crowdfunding Mistakes.

Inspiring digital business leader and non-profit startup expert, Makarand Utpat writes about social media and how to hone in on a non-profit’s emotionally engaged audience which he refers to as “tribe”.

Monmouth County, New Jersey – February 21, 2017— Makarand Utpat, non-profit startup expert and inspirational business leader, has posted a new article on his company website entitled, Avoid the Three Most Common Mistakes Non-Profits Make with Crowdfunding. It may not yet be mainstream, but Mr. Utpat reveals how important crowdfunding can be for nonprofit organizations.

 As Utpat poses, “You’ve probably at least heard about crowdfunding or crowdsourcing even if you’re not exactly sure what it is or how it works.” He elaborates, “Crowdfunding is a relatively new alternative financing method for startup businesses, saviors for old businesses and methods of funding families that have suffered tragic events. All of its uses are yet unclear as the method becomes more and more mainstream.”

According to Utpat, “As a non-profit, you are most likely wondering how you can use it for your organization.” He shares information, “According to, “The fact is, crowdfunding is making headway in non-profits and a powerful way to generate donations. Organizations that know how to implement a crowdfunding campaign that aligns with their organization’s mission have realized incredible results.” However, as the article emphasizes, “The first mistake many non-profits make is expecting that just because you create a campaign you can sit back and watch the donations pour in. Not true.” ( “

 According to Utpat and, “Nonprofits that are new to crowdfunding can sometimes get caught up in magical thinking and believe that they will raise millions of dollars in just a few hours or days. Although there are always exceptions, this probably won’t happen and the last thing you want to do is set false expectations for the organization and donors. Stay grounded in your planning by taking the time to estimate a reasonable goal at the onset.”

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About Makarand Utpat

Makarand Utpat is a digital business leader with a track record of delivering long-lasting value and growth. Well respected by the peer community and subordinates, he has directed large-scale changes for reputed for-profit corporations and nonprofits with his combination of vision, solution oriented outlook, leadership, and technology. He is passionate about social causes and community giving. Makarand serves on the advisory boards of a number of nonprofits. He is also a blogger and a published author on leadership, team building, project management, and IT strategy. For more information, contact him at (201)-819-0894 or [email protected] or visit him at