Makarand Utpat

Business Leader, Digital Marketing Expert, Makarand Utpat Gives Digital Marketing Tips.

Inspiring digital business leader and best-selling author, Makarand Utpat provides a few digital marketing tips for business to help business owners who have still not ventured into the age of digital marketing.

Monmouth County, NJ – February 20, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new article on his company website entitled, If You’re Not Engaged in Digital Marketing You’re Missing the Digital Age.Mr. Utpat’s passion for digital marketing is apparent in his latest article.

Utpat starts with a question. He asks, “Are you a dinosaur trying to do business in the digital age without the aid of digital marketing?” He continues adding, “I know there are many folks clinging to the old-fashioned/traditional ways of marketing their businesses out there. Many businesses come kicking and screaming into digital marketing.” “The funny thing is,” Utpat writes, “once they get comfortable and see the results they wonder why it took them so long.”

Utpat states, “I’m interested in converting as many of you marketing dinosaurs out there into digital marketing successes” “Why?” he asks.   “The answer is simple,” says Utpat. He continues adding, “It’s because I know the massive power of digital marketing when done correctly. Even the most reticent skeptic would be amazed.”

According to Utpat, “The most important thing I’ve said so far is “I know the massive power of digital marketing when done correctly.” Don’t make the mistake so many do and just dive in without the guidance of someone who knows the ropes.”

Utpat offers three tips, the first of which he advises is to set a goal. Utpat writes, “As you most likely already know, nothing in any business will work if you don’t have a plan.” He adds, “Your digital marketing campaign needs to be one that is purpose driven so that it will achieve a tangible goal that you set.” “So, what’s your objective?” Uptat asks. “Are you looking to expand your list of newsletter subscribers or prospects? Or, perhaps your goal is to move 1,000 or so units of one of your products during a digital marketing campaign.” He adds, “Are you familiar with the quote, “Failing to plan is planning to fail.” This is so true with digital marketing.”

Read the entire article at


About Makarand Utpat

Makarand Utpat is a best-selling author and digital business leader with a track record of delivering long-lasting value and growth. Well respected by the peer community and subordinates, he has directed large-scale changes for reputed corporations with his combination of vision, solution oriented outlook, leadership, and technology. Makarand serves on the advisory boards of a number of nonprofits. He is also a blogger and a published author on leadership, team building, project management, and IT strategy. For more information, contact him at (888)360-4535 or visit him at