Makarand Utpat

October 2020

A person scrolls through an Instagram profile with pictures and videos of food.

Instagram Reels Explained

Instagram Reels launched in August 2020, as a subsidiary app of the all-encompassing pre-existing Instagram platform. With Instagram already diversifying into Stories, direct messaging, IGTV, and live options over the last few years, Reels seems to be an interesting move in a similar direction.

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