October 2020

Facebook introduced its business suite on 17th September 2020. Facebook and Instagram are two of the most popular social media platforms in the world. Many small and large businesses have begun establishing themselves on the platforms and leveraging their marketing potential.

Instagram Reels launched in August 2020, as a subsidiary app of the all-encompassing pre-existing Instagram platform. With Instagram already diversifying into Stories, direct messaging, IGTV, and live options over the last few years, Reels seems to be an interesting move in a similar direction.