From startups to multinationals, everyone can benefit from influencer marketing. It has been established as one of the most important online marketing strategies to gain the audience’s attention. A lot of A-list businesses use this marketing technique to reach a wider audience.
Brands often consider the number of followers on their social media pages as a true reflection of their success. Social media managers are constantly focusing on increasing the number of followers of their page in any way possible. The number of followers, however, does not reflect the number of sales.