Makarand Utpat

Business Leader, Digital Marketing Expert, Makarand Utpat Demystifies Content

Inspiring digital business leader and best-selling author, Makarand Utpat proposes business owners to think of their digital marketing content as a way to develop and build relationships first and foremost knowing that eventually conversions will come.

Monmouth County, NJ – March 30, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new blog on his company website entitled, Get Personal and Be Content if Your Content Builds Relationships.” Mr. Utpat speaks to the power of personal stories in creating content.

According to Utpat, “Digital marketing is like an octopus with many arms each of which reaches out to touch your audience in a variety of ways.” He continues adding, “Each limb of your marketing efforts will either touch a different targeted demographic or serve to nurture various markets by adopting followers.”

Utpat writes, “You may have heard the term “content marketing” bandied about. What content marketing is all about is developing interesting, relevant, compelling content that people will look forward to reading on a regular basis.” Utpat points out, “You may not get immediate conversion to customers.” “However,” he adds, “if you develop interesting content, over time you will develop loyal relationships.”

Utpat emphasise, “These followers may eventually become paying customers or they may send other people to your site. But they will come back time, and time again to read what you have to say because you are adding value in some way.”

Read the entire blog post here:

About Makarand Utpat

Makarand Utpat is a best-selling author and digital business leader with a track record of delivering long-lasting value and growth. Well respected by the peer community and subordinates, he has directed large-scale changes for reputed corporations with his combination of vision, solution oriented outlook, leadership, and technology. Makarand serves on the advisory boards of a number of nonprofits. He is also a blogger and a published author on leadership, team building, project management, and IT strategy. For more information, contact him at (888)360-4535 or visit him at