Makarand Utpat

Business Leader, Digital Marketing Expert, Makarand Utpat Explains Lead Generation.

Inspiring digital business leader and best-selling author, Makarand Utpat provides an overview of the importance of understanding the concept of lead generation in digital marketing and how any business can successfully engage in lead generation.

Monmouth County, NJ – April 4, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new article on his company website entitled, Warm Up To Lead Generation for Successful Digital Marketing.Mr. Utpat clearly shows the difference between old-world traditional lead generation and the new digital world.

 Utpat writes, “If you’re new to digital marketing there’s one thing you need to do before diving in. And this advice applies to any kind of business.” He continues adding, “You’re going to want to become intimate with the concept of “lead generation” as quickly as possible. This is one of the most important concepts in the world of digital marketing and one of the most misunderstood.” 

“Let’s break the terminology down to the basics,” says Utpat. “In the new world of digital marketing, a lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.” He further elaborates saying, “And, lead generation is the process of continually attracting and converting these strangers and prospects into leads for your sales team.”

According to Utpat, “Many business owners coming from an old marketing paradigm are accustomed to fishing for new leads in uncharted territory. In the old marketing world this would be known as cold calling or sending out mass mailings to a specific zip code. You simply never know if the person you’d be reaching out to has the slightest interest in your product or service.“

Utpat points out that, “The Internet has changed the need for cold calling as well as some other forms of traditional marketing.” He adds, “You now have the entire world searching for products and services 24/7/365.” Utpat points out, “Now, instead of getting a random cold call from someone who purchased their contact information, prospects hear from a business or organization they’ve already opened communication with.”

“Lead generation,” says Utpat, “is a way of warming up potential customers to your business and getting them on the path to eventually buying. It’s a method of gathering enough information about a prospect to determine their level of interest in your product or service. So you want to make sure you consistently provide valuable information in the form of interesting and relevant content in your blogs, articles and social media.”

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About Makarand Utpat

Makarand Utpat is a best-selling author and digital business leader with a track record of delivering long-lasting value and growth. Well respected by the peer community and subordinates, he has directed large-scale changes for reputed corporations with his combination of vision, solution oriented outlook, leadership, and technology. Makarand serves on the advisory boards of a number of nonprofits. He is also a blogger and a published author on leadership, team building, project management, and IT strategy. For more information, contact him at (888)360-4535 or visit him at