Sir Issac Newton, was a great physicist and mathematician. He is best known for his laws of motion and gravity. His saying “If I have seen further than others, it is by standing upon the shoulders of giants” has become one of the profound ones. Per Wikipedia, the original concept was attributed to Bernard of …
Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, you will at some point in time have to become engaged with digital marketing. That’s just the way the world is. Digital marketing, also known as multi-channel marketing, is the new word of mouth. Combined …
You’ve probably at least heard about crowdfunding or crowdsourcing even if you’re not exactly sure what it is or how it works. Crowdfunding is a relatively new alternative financing method for startup businesses, saviors for old businesses and methods of funding families that have suffered tragic events. All of its uses are yet unclear as …
Avoid the Three Most Common Mistakes Non-Profits Make with Crowdfunding Read More »
In the non-profit world, fundraising is typically given the highest priority, second only to the objective of the organization’s specific mission. The focus is on fundraising events, auctions and donor marketing campaigns. In the past few years a new phenomenon has taken root that is slowly making its way into the non-profit world. Crowd sourcing …
Social Media is a fairly young medium. Corporations are getting better and better at using social media for marketing and loyalty programs. However, the non-profit world has not yet come to understand the full measure of how social media can work to help not only attract those passionate about their causes, but also to keep …
Find Your Non-Profit Tribe and Keep Them Engaged with Social Media Read More »
Since I’ve been working with non-profit organizations, I’ve noticed a definite lack of interest in, even resistance to venturing into social media. At first, I thought it was simply a matter of timing with the new non-profits I worked with. Once they had their feet solidly on the ground and had some experience under their …
It’s Time for Non-Profits to Take Advantage of Social Media Read More »
As any non-profit organization knows, this is the time of year when most donations come in. Typically, this is when large organizations host their fund-raising gala events and when religious organizations make their strongest bids for donations. So, take note if you are just beginning your non-profit, this is probably going to be the time …
Are You Prepared to Make the Most During the Season of Giving? Read More »
When you start a nonprofit organization you are probably far more interested in the function of your organization within the community than making sure your organization is structured properly. However, you must have bylaws in place before you launch your organization. The bylaws serve the most important functions and will be extremely helpful when written …
Last month, I wrote about the importance of infusing your non-profit with the DNA of trust. I briefly touched on what I consider the top two attributes in that blog. Today, I’m elaborating on those attributes. Leadership is about facilitating problem solving and empowering others to focus on the right things and do the right …
Elaborating on Building The DNA of Trust in Your Non-Profit Read More »
Non-profit and fundraising are like peanut butter and jelly, spaghetti and meatballs, fish and chips. You get the idea: They go best together. One without the other just doesn’t cut it. Yet somehow, fundraising always falls to the bottom of many non-profits’ priority lists in the blink of an eye. Forethought: careful thinking or planning …
Your Non-Profits’ Fundraising Efforts: Forethought or Afterthought? Read More »
