December 2019

It goes without saying that customers today are well-informed and not as impressionable as they used to be two decades ago. Technology has allowed us to gain access to unlimited amounts of data and resources. Because of this, potential customers can easily gain access to information about the brands they plan to invest in. Surveys show […]

The idea of owning a business is very appealing, and understandably so. You get to be your own boss,  control how to use profits, work with a diverse group of people, and bring your grand ideas into the public eye. What’s more, statistics show that the US is one of the best countries to start a

Most people associate email with being “old school.” But according to a report published by the Pew Research Center, 92 percent of adults in the U.S. use email. The same report shows that more than 62 percent adults use it on a daily basis. Statistics show that email marketing was one of the biggest reasons for Black Friday sales

As some of you may already know, starting up and building on your own business takes time, resources and energy. While putting in the effort you need to, it is also important that you hold it together. Burnout is the term used to describe a point that people reach, usually in professional capacities. Research published by

It’s true that success comes in different forms but let’s get one thing out of the way: running a business is not easy. In fact, it’s one of the most difficult challenges entrepreneurs face. Plenty of aspiring entrepreneurs believe they have what it takes to break through the market in one go. According to statistics, roughly