Last week, I got my haircut in a shop called Sports Clips. I usually don’t have a preference or choice when it comes to getting a haircut. Usually, any shop in the downtown does a good job. The Sports Clips store recently did a grand opening in my town. They sent direct mailings to spread …
7 Steps- Do You Know Your Unique Value Proposition? Read More »
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock , Vice Chair, GE In the article Part 1-Ten Keys to Ignite Marketing Campaigns and Win Customers, I touched upon 10 tips on high-level. In this blog, …
Part 2- 10 Tips to Ignite Marketing Campaigns and Win Customers Read More »
“Make your marketing so useful that people would pay you for it.” – Jay Baer, Marketing Consultant, Speaker, and New York Times Best Selling Author of Book “Youtility” In the article What Wikipedia can’t tell you about Marketing Trifecta, I talked about the three pillars of Marketing Trifecta or Marketing Power Trio (Market, Message, and …
Part 1- 10 Keys to Ignite Marketing Campaigns and Win Customers Read More »
Have you come across your colleagues or friends who respond to emails better than phone calls and vice versa? Or do they respond to face-to-face conversations better than emails and vice versa? Or respond to you on Whatsapp better compared to calling them? Or in some cases, certain individuals respond to both the phone calls …
What Wikipedia Can’t Tell You About Marketing Trifecta- 5 Minute Guide Read More »
It has been said over and over again that our perception is our reality. What this means is that how we see the world is how our world appears to be to us. It doesn’t mean that what we perceive is true it just means it appears to be true to us at the moment. I am a …
Non-Profit Startups: Positive Outlook Required for Positive Outcomes Read More »
My Infographic that depicts comparisons between Digital Marketing and Stephen Covey’s (one of the) timeless principles. Hope you like it. Drop me a note and let me know what you think. I would love to hear your thoughts. Makarand Utpat is a digital business expert, blogger, and a published book(s) author (or coauthor) on leadership, …
Digital Marketing: Infographic Tribute to Stephen Covey’s Timeless Principles Read More »
