Makarand Utpat

Business Leader, Digital Marketing Expert, Makarand Utpat On Facebook Advertising Tips

Inspiring digital business leader and best-selling author, Makarand Utpat offers guidance to small businesses that want to successfully advertise on Facebook.

Monmouth County, NJ – July 11, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new blog on his company website entitled, Helping Small Business Reap The Rewards of Facebook Advertising.” Mr. Utpat emphasizes that Facebook works differently than traditional advertising methods.

 Utpat writes, “You’ve probably heard how profitable it can be to advertise on Facebook.” He adds, “Maybe you’ve even ventured into it without any help or understanding of how it works. Well, if you have tried it unsuccessfully or never tried it at all, I’m going to offer you some pointers that will make advertising on Facebook more understandable and easier to do.”

“For starters,” says Utpat, “you have to understand that Facebook has over 1 billion active users.” He continues adding, “This one vehicle gives your business the ability to inexpensively target your customers based on thousands of variables like location, age, income level, interests, marital status, and more.” “So as you can see,” says Utpat, “when done correctly, Facebook advertising can drive significant sales for any type of business.”

According to Utpat, “You can select to advertise locally, nationally or internationally.” He elaborates, “Depending on the type of business you have, (retail, pharmaceutical, legal, financial, insurance, fashion, entertainment, etc…) you will decide which geography is the best fit for your business.”

“Also, don’t forget that Facebook is a relationship driven social network, where people come to keep up to date on what’s happening in their network,” advises Utpat. “They don not come necessarily looking for products and services to buy. So, it’s important to focus on establishing relationships.”

Read the entire blog post here:


About Makarand Utpat

Makarand Utpat is a passionate learner of digital business and is a best-selling author. He speaks, blogs, and vlogs on topics such as digital marketing, leadership, team-building and personal growth. You can connect with him on social media:

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