Makarand Utpat

Business Leader, Digital Marketing Expert, Makarand Utpat On Email List Creation.

Inspiring digital business leader and best-selling author, Makarand Utpat offers an array of tips and methods for building and growing a robust email list of engaged prospects and customers.

Monmouth County, NJ – May 9, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new article on his company website entitled, How To Create, Cultivate and Grow Your Email List.Mr. Utpat compares growing an email list to gardening.

 Utpat writes, “Springtime is here and typically at this time of year our thoughts turn to new growth as the world around us blossoms with every shade of green along with vibrant and fragrant flowers. We clear out things we no longer use. We plant new seeds and expectantly await a harvest of flowers and fruit.” He adds, “Creating a healthy email list is much like gardening.”

According to Utpat, “A number of ways exist to create a robust email list.” He continues adding, “Your list, that you will grow organically, is going to be comprised of people who choose to be on your mailing list. In other words they consciously opt in because of something you offer.”

 “The number one most effective way to build your email list,” says Utpat, “is to offer regular compelling, relevant content. I explored how to create relevant content in last month’s blog entitled Get Personal and Be Content if Your Content Builds Relationships. If you missed it, you can read it by clicking here. You will drive traffic to your website and compel visitors to give you their email address when you provide content that is helpful.”

As Utpat states, “People love to share important, meaningful, useful and entertaining information when you include a “share” or “forward to a friend” button in your email. It’s that much easier for your subscribers to share the wealth. This gives you access to fresh networks of like-minded friends who may opt in to your email list as well.”

Read the entire article at

About Makarand Utpat

Makarand Utpat is a passionate learner of digital business and is a best-selling author. He speaks, blogs, and vlogs on topics such as digital marketing, leadership, team-building and motivation. You can subscribe to his blogs at, connect with him on Twitter and Instagram at @MakarandUtpat or like him on Facebook at