With technological developments in the last decade, alongside a pandemic isolating the world into their own homes; a lot has changed.
Most of the world has moved to online spaces, instead of sticking to brick and mortar shops and business layouts.
One of the biggest advantage of this shift is that businesses can be accessible to a greater audience around the world – however, it has also relied a great responsibility on those that run these platforms.
Businesses are indebted to create healthier and better customer experience now than they were expected to before. Since most people are making purchases and transactions online, they demand a better interface, and user experience.
Many people complain about seeing an aesthetic website, only to find that the UI/UX experience isn’t worth their time. Others love the transition, but find websites to be extremely boring, and therefore choose alternate sources.
If you’ve recently started a business, and are looking for ways to make your website stand out, then there are a number of ways that you can make your website unique. Let’s go over some of these tips.
1. Tell Your Story
While everything is being digitized, entrepreneurs often forget that these businesses are designed for humans. Putting in automated content, and pictures will never be enough for customers that are looking for real time experiences.
If you really want to attract customers, then its time you start telling your own story.
Use your website as a way to explain to your customers why you are running the business, what were your reasons behind it, and what you hope to change with your business.
Always remember to integrate the human element in your website to make the experience more fulfilling for your potential and existing customers. The best way to humanize your website is through words and pictures of your own story and experiences.
2. Use Original Content
While most businesses spend a lot of time trying to understand and uncover what the majority is doing in the industry, you should be focusing on your own USP.
Content shouldn’t resemble to the one your competitors are already putting out there. It is important that your website contains original, well-thought through, and unique content.
Give your visitors something to stay for – if they read what they read everywhere else, the chances are they will leave sooner than you can say ‘website.’
Also, make sure that you have certain attractive opt-ins, freebies, blogs and value driven lead magnets in place that will allow you to start collecting emails of your visitors once they opt-in.
3. Integrate Easy Navigation
One of the most popular feedback received from online customers is that they don’t find websites easy to work through. Most people forget that not everyone is a coder. People require websites that are easy to handle and navigate through. The easier the website, the greater response it will generate.
If you really want to make your website stand out, then choose a simplified theme, add easy navigation buttons, and reduce the loading time.
4. Captivating Copy
As described above, people don’t have time to read a lot of content, but that doesn’t mean you abandon content altogether. One great way to make your website stand out is through compelling, attractive, and captivating copies.
Copies are like longer headlines, that help customers, potential visitors, and clients understand what the business is about. It is important to create copies that communicate a large number of messages in the most compelling way possible. Your copies should be precise, considerate, and hold great value.
5. Good Balance of Videos and Pictures
If someone doesn’t have time to go through long copy on your website, they will look for other ways out.
People tend to be more attracted towards images, videos, and other visual aids.
The brighter and visually appealing the website will likely to generate greater response your visitors.
Word of caution though that do not stuff your website with videos and pics. Make sure there is a fair balance.
Also, pick simple and graceful template ideas.
6. Keep It Updated
Creating a website might be a one-time thing, but updating it timely is necessary.
The reason being Google loves fresh content.
Also, if when people visit, if they find old or outdated content, they will question whether the website is current, up-to-date and does it make sense for them to contact you.
If you’re running social media and google ads, it will drive visitors to your website. If the visitors find outdated information, it could turn them off.
You need to update your website every now and then. The update isn’t always necessarily limited to content, it is extremely important to update the design, the UI/UX coding, and the overall interface to ensure that existing and potential customers have a smooth, worry-free experience on your site.
7. User-Friendly Design
I can’t stress the importance of an easy-to-use web design, enough. If your website is confusing, misleading, and extremely tiresome the chances are customers will come, linger for a while, and then leave without buying anything from you.
If you want your website to be compelling, and interactive then you have to ensure that the web design, the back end development is done in a way that the front end is extremely easy to use.
Similar to the above mentioned tips, if you need further guidance on how to make your business stand out, then reach out to me.