Makarand Utpat

4 Best Social Media Platforms for Business In 2022

Whether you’re an experienced social media marketer, a marketer trying to get started with digital marketing, or a business owner seeking to use social media, it’s useful to be aware of the top social media platforms at the moment. By doing this, you’ll be able to communicate with the relevant individuals, increase your business’ reach on social media, and accomplish your social media objectives.

As much as size matters, it’s not the only thing that makes particular social media the best option for business ventures. The social media platform must also be a good fit for both you and your company. Does it fit the image of your brand? Does your target market use that social media platform? How many social media platforms can you simultaneously manage?

According to Statista, Facebook, YouTube, WhatsApp, Instagram, and Facebook Messenger are the world’s top five social networking sites. On the other hand, a Pew Research study shows YouTube, Facebook, Instagram, Pinterest, and LinkedIn are the most popular sites. So, how do you determine which site will be the best for your business? That’s where I come in! I’ll help you figure out and leapfrog your business consistently and effectively. Let’s take a look at the most popular sites one by one.


Meta, more commonly referred to as Facebook, is a highly popular social media site. It’s used by about 2.93 billion users monthly. This indicates that approximately 37.80% of people use this app. If you want to leave your digital mark, Facebook is the best place to get started. About 200 million businesses use its services, and over 10 million marketers advertise their companies.

It is simple to navigate because you can easily use photos, live videos, stories, etc. to sell your goods and services. However, the Facebook algorithm prioritizes material that endorses genuine, wholesome, and family-friendly discussions and interactions.

Facebook is now considered one of the best local online business directories, just like Google My Business. This shouldn’t be shocking when you consider what a Facebook company page displays. It comprises:

  • Description, classification, and cost
  • Addresses, times, and pictures
  • Recommendations, a call to action, and instant messaging

At least 2 in 3 Facebook users visit a local company page at least once weekly, so advertise your page and utilize it to forge connections, inform clients, and engage with people in the local area. The average Facebook user clicks on 12 advertisements monthly, and the high number of impressions can help your other campaigns perform better and increase brand recognition.


With about 1 billion monthly active users, Instagram is a tremendous tool where you can advertise your products and services via pictorial or video mediums. You can publish things by uploading it as photos, reels, going live, and stories. You can even post lengthier content on IGTV.

If you want your company to make a business profile, you’ll gain access to specified metrics for your posts and have opportunities to schedule updates with the help of third-party programs.

A person scrolling on Instagram

According to 81% of users, Instagram facilitates their exploration into the discovery of new goods and services. Nearly 72% claim to have bought something after seeing it on Instagram. It also boasts the highest organic user-to-brand interaction rate, which is 10 times higher than that of Facebook.

Thanks to its shoppable ads, it has become the most impactful social media site due to people’s purchasing behaviors. It naturally integrated product discovery with purchase power and gave every business the recognition it deserved.


LinkedIn is the most sophisticated social network available. It hosts a large professional network of employees and business owners, making it more official than other networks. Due to this, its users react to B2B material more favorably than B2C content.

That basically indicates that firms that target firms as clients will succeed more than corporations that target individual consumers. LinkedIn is full of decision-makers and experts, and if you can reach them with your business and message, you might be able to close another deal.

LinkedIn is a reliable platform for global B2B enterprises because 70% of its members are located outside the United States. It also has a higher organic engagement rate than Facebook. People mostly utilize this site for professional networking. Therefore, they are open to posts and comments that are transactional or promotional in nature.

Additionally, there is less rivalry due to Facebook’s lower user count and daily posting volume. It comes as no surprise that 93% of B2B marketing professionals utilize LinkedIn as an organic marketing platform.


Pinterest is a platform to share or “pin” various visual stuff for viewing by others. This signifies that almost any business may discover at least some of their specialty on this social platform. It’s considered one of the e greatest social media channels for promoting freshly produced visual material, specifically if you consistently update your boards.

Use a little graphic design wizardry to dress up some stats or other fascinating, evergreen information that will keep getting pins and expand the awareness of your company over time. This is incredibly beneficial if your business creates goods or provides services aimed directly at women since6 out of 10 Pinterest users are females.

If not, you can still use Pinterest to your advantage. It has about 433 million active users monthly, and not all of them would be interested in shoes, bags, and jewelry. People will be interested in what you have to offer if you use it correctly.

A picture of Makarand Utpat

Now that you’re all caught up on the different kinds of social media sites that are suitable for business, let me introduce myself properly. My name is Makarand Utpat, and I’m a business consultant, published author, and public speaker. I can help you get your brand noticed and launch it to heights of recognition with the correct marketing strategies.

I provide online courses, extensive training, and mentoring programs that’ll help you grow your business and meet your sales goals. For more information, book a consultation today!