If you wish to establish your brand in the global market, the first step is creating an online presence.
With so many brands competing for the number one spot, it makes one wonder how they can cut through tough competition and come out successful.
Creating a powerful social media marketing strategy is the best way. Here’s what you can do:
Choose the Right Platforms
It’s important to note that just because the idea is to be “everywhere” it doesn’t literally mean “everywhere.”
Don’t create an account for every social media platform. Choose wisely. Go with social media platforms that are currently popular with your target demographic.
If you’re targeting Millennials, go with Facebook, Instagram and YouTube. If you’re targeting professionals, go with Twitter and LinkedIn.
Remember that timing is everything. Being there at the right place and the right time can help boost sales. It can help you connect with your target audience.
For example: let’s say your own plumbing service. It goes without saying that Tumblr and Twitter aren’t the right platforms. But going with Facebook can help you connect with potential customers who are in need of plumbing service in their area.
Similarly, if you’re a fashion designer, going with Instagram, Facebook, and Pinterest is the right way to go.
Browse through these social media demographics to get a better understanding.
Don’t Overlook “Aesthetics”
It’s not just about the quality of content you’re producing; it’s also about how you’re presenting your content.
From your Facebook posts to its cover video, everything should be visually-appealing. This doesn’t mean that you should solely focus on visuals. Visuals and great content go hand-in-hand.
Once you’ve identified a content-visual combination that customers like, keep it consistent across all your online profiles. Maintaining consistency here will create a positive customer perception for your brand.
Let’s say you’ve created an advert for Facebook and an infomercial for YouTube. The copy is perfect, the storyboard is great. But the images and footage your team has used are pixelated. They’re low-quality.
Not only will this distract potential customers from focusing on the message you’re trying to convey, they’ll also lose interest. In order to improve your conversion rate, you need to make sure the overall content you’re creating is flawless.
Coca-Cola is a great example to follow. If you browse through their Facebook and Instagram pages, you’ll see that the colors and designs they use are consistent.
The footage they use for their video campaigns, as well as the images they use for their content complement their brand image.
One way to establish your brand image on social media platforms is by creating templates. Using the same colors, fonts, and designs can help position your brand strategically.
Develop Your Brand’s “Voice”
How you interact with your customers will form their perception of your brand.
Create a “voice” for your brand. Host live video Q&As. Ask your followers for feedback. Tend to their concerns and make sure their questions are answered.
Having a dedicated team to manage your brand’s social media accounts is important. Your followers and potential customers will feel valued and appreciated when they see their queries being addressed immediately.
It’ll take time to create a voice for your brand. But make sure you’re focusing on:
- Your company’s culture
- Your target audience
- Generating authentic content
- Consistent marketing strategies
If you take a look at Cisco, it focuses on personal interactions with its customers. Whether it’s a minor problem or a question, their customers can send them a Tweet or message and the company gets back to them immediately.
Another great example is Taco Bell. Taco Bell ensures it keeps itself updated on the latest trends in the industry. This allows it to create powerful content that potential customers can relate with.
Focus on the Concerns of Your Customers
Think about what could be happening in your customers’ lives and how your brand might be able to rid them of some of their problems.
Let’s say you manufacture running shoes. Your target audience is mainly athletes and also individuals who’ve taken up running as a hobby. Now think about how your shoes can help your target audience.
Do your running shoes provide additional support to ensure that customers don’t develop plantar fasciitis? Are your shoes durable and long lasting?
Ask these questions and more. Make sure you have the answers to them all. Once you’re done, you will realize there’s so much your product can do to make a visible difference in your customer’s lives.
The company, Monster, is a good example of this exercise. One of their most popular campaigns includes using Twitter to market to fresh graduates.
By asking the question, “How can college seniors decide which jobs to apply?” they kept up with the concerns of their target audience. They also asked a relevant question. Fresh graduates often struggle to find a good job opportunity.
By focusing on a certain problem, not only did Monster attract potential consumers, they were able to create a relevant and trending marketing campaign.
By creating the right social media strategy, you can connect with the right target audience and establish a name for your brand in the digital world.
All you need is a marketing strategist/consultant who understands your vision for your brand.
If you’re looking for a way to create an impeccable digital marketing strategy, Makarand Utpat offers everything you’re looking for!
With years of experience in the industry, Utpat is dedicated to his clients, helping create clever and effective marketing strategies.
He is also an established author of several digital marketing books and has been featured on TV channels like NBC, ABC, CBS, and FOX.
Feel free to reach out to him and book an appointment today!