Makarand Utpat

Business Leader, Digital Marketing Expert, Makarand Utpat On Importance of Email List.

Inspiring digital business leader and best-selling author, Makarand Utpat reveals the importance of making your business email list the foundational building block of your digital marketing efforts.

Monmouth County, NJ – May 4, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new blog on his company website entitled, Building Your Email List is of The Utmost Importance.” Mr. Utpat reveals the three aspects that make an email list such a valuable asset in digital marketing efforts.

Utpat writes, “If you are just beginning to explore digital marketing for your business you must turn your attention to building a robust email list.” He adds, “An email list is exactly what it sounds like: a list of names and email addresses of people who give you permission to send them updates and promotions from your business via email.”

“Do not underestimate the importance of this gift,” says Utpat. He elaborates, “According to Direct Marketing Association (DMA) email marketing on average is responsible for a 4300% return on investment for US businesses. You might want to keep that in mind as you move forward with your digital marketing efforts.”

According to Utpat, “When someone joins your email list and verifies their identity by clicking on a link, chances are they are interested in something you have to offer.” He continues adding, “Conversion rates through email are typically much higher than those through social media campaigns We’ll get to the role and importance of social media campaigns in future articles. However, your email list is your foundational building block in your digital marketing efforts.”

Read the entire blog post

About Makarand Utpat

Makarand Utpat is a passionate learner of digital business and is a best-selling author. He speaks, blogs, and vlogs on topics such as digital marketing, leadership, team-building and motivation. You can subscribe to his blogs at, connect with him on Twitter and Instagram at @MakarandUtpat or like him on Facebook at