Did you just create an online course but don’t have any students? Or do you have a product, but can’t get anyone to sell it to? Don’t worry, you’re not alone! As a matter of fact, many entrepreneurs and coaches have great products but no audience.
However, regardless of how amazing what you’re trying to sell is, unless you spread the word, no one will understand its benefits.
When such a situation occurs, most entrepreneurs should start promoting their products. Though that can be easier said than done, there are a lot of ways to market your products, but that can usually be very challenging.
One of the best and easiest proven methods to spread the word about your product is through an established podcast. Even if you don’t have one, getting invited to a podcast can expose you to hundreds, if not thousands, of potential customers.
Today, we’re discussing some fool-proof ways to get an invitation to a podcast interview.
Why Is Appearing on Podcasts a Great Marketing Strategy?
First, let me explain the reason why getting an invitation to a podcast interview is a highly beneficial marketing strategy. These “radio on demand” shows rack up numerous listeners and have established their name as a prominent entertainment platform. This means that hundreds of people tune in to listen to their favorite podcast hosts regularly.
That’s because they’re easier to access. This means anyone can listen while doing their daily tasks. Due to their steadily rising popularity (now almost everyone listens to podcasts), they’re the perfect ground to find your target audience.
Naturally, when something grows so popular, it’s a given that most businesses will become interested in the value it can bring to them. This was how podcasting became a great medium for companies, brands, and entrepreneurs to communicate to an engaged audience. It enables them to tell their story, create brand identity, establish their authority in the industry, and gain visibility and traction without putting in too much effort.
Moreover, compared to other mediums, marketing on podcasts is incredibly convenient and simple. You don’t have to spend a lot of money or waste much of your time. All you have to do is to speak on a topic you’re already an expert in, and you’ll be able to gain an interested audience.
So, how do you get an invitation to a podcast interview? Here are some simple steps to follow.
Research Potential and Relevant Podcasts
No matter what topic you plan to discuss, the first step to getting an invitation to a podcast interview is to find the relevant kind. After all, it would be a waste of time and energy to reach out to every host you’ve heard about. In fact, you might even be rejected by such hosts.
Similarly, avoid pitching to your favorite podcast host, even if you’re a superfan. That’s because the host might not see your product as something that can work with their format. You really can’t sell an online business course if you go on a podcast about cooking— it’s not beneficial for you or the host. Instead, we recommend you research and find a podcast with the same audience as the one you aim to target.
There are various directories and engines you can use to search podcasts in your niche. Some of them include iTunes, Soundcloud, Stitcher, Speaker, and even Google Play. Compile the list of relevant podcasts in a spreadsheet or in a list to assess if they’re worth reaching out to.
Determine the Best Podcast
The next step to getting an invitation to a podcast interview is to determine and identify the right one for you. We already explained why you need to choose by listener demographics and category. You can find the answers to these questions in the show’s description. Additionally, it might be a good idea to listen to a few episodes of the podcasts and read their blog (if they have one).
Next, check which podcasts are current and ongoing, and then cross out any discontinued ones. If there hadn’t been any new episodes in weeks or months, it’s likely that the show had been discontinued.
After that, you have to evaluate if the podcast does feature guests because you’ll be wasting your time if you pitch to one that doesn’t. You can check this by looking at the episode titles for any featured names. If there aren’t any, chances are that they don’t accept guests.
Finally, check if they have a large audience. This might be difficult to assess since podcasts are posted on various platforms with varying metrics. However, you can do this by checking the various platforms they are featured on.
Research The Podcast’s Details
Before you reach out for an invitation to a podcast interview, it’s vital you know important data about the podcast. The last thing you’d want is to appear as if you don’t know anything related to it. This is the fastest way to get turned away from getting the interview. In this way, you’ll only be wasting your and the interviewer’s time in the process.
It won’t take you a long time to collect important and relevant data regarding the podcast. Some of these include the podcast title, its topic, the website it’s featured on, the name of the host and their email address, and the last guest.
Contact the Host
Once you have all the information you need, it’s time to request an invitation to a podcast interview. The most common method to do this is by emailing or contacting the host on social media (remember to follow them if you take the latter route). Some hosts might have a form for application on their website.
Take your time and be deliberate with your pitch. If you contact them via social media, ask for their email to properly pitch the idea. Remember to send a personalized yet short email and add all relevant information. This should include your credentials and achievements.
Do you need tips and guidance on marketing and branding from an expert? If yes, then I can help.
While others give failed promises, I have the experience and expertise to ensure your business gets visibility. I’m Makarand Utpat, and I am a business advisor, consultant, entrepreneur, and award-winning author. I have helped numerous businesses take off and thrive regardless of the circumstances pushing them back.
Schedule a free 30-minute consultation with me now to discuss what I can do for you.