Branded or Brand-Dead? How Your Online Image Can Affect Sales
A study conducted by Nielson shows that word-of-mouth marketing is still the most powerful and effective way to advertise your services. With more than 88 percent of customers placing importance on word-of-mouth marketing, it goes without saying that brand loyalty depends on your company’s online reputation. Another study confirms this report, with 85 percent of individuals admitting […]
Signs You Need A Digital Marketing Consultant To Rescue Your Business
Whether you own a startup, a small, medium or an established company, creating a digital marketing is crucial for your organization. With the right digital marketing plan in place, your customer base, sales and revenue can reach greater heights. Therefore, digital marketing is crucial for giving you the edge you need to thrive in an […]
The Art Of Negotiating: How To Do It Well
Negotiating is not just a part of business. It is a part of everyday life and something many of us start doing at a young age. We negotiate with our parents when we’re young and want something that they might not be ready to give us. We negotiate with friends in school when deciding whose […]
6 Ways Successful Startups Motivate Their Employees
Building and running a successful startup is every entrepreneurs dream but not everybody’s piece of cake. Though there are numerous start ups working to ground themselves in the markets of various industries globally, not all of these achieve unicorn status. The ones that do are often those who have a clear trajectory or path to […]
5 Rules To Implement In Your New Startup Office
Udacity; Vox Media; Uptake; DraftKings—what do these names have in common? They’re all startups that didn’t exist 5 years ago—and are now worth billions. Entrepreneurs today are aware of the work it takes to get a business up and running. That said, they also know that if the right footing is found, startups can turn into […]
5 Major Challenges All Businesses Face
Photo credits: rawpixel Starting a new business is similar to bringing a child into this world because just like first-time parents, entrepreneurs can find it overwhelming to raise and establish their startups. However, you can find solace in the knowledge that you aren’t alone facing those challenges. There are 5 major challenges that all new […]
Gaged and Engaged: Customer Engagement Techniques for All Startups
It goes without saying that customers today are well-informed and not as impressionable as they used to be two decades ago. Technology has allowed us to gain access to unlimited amounts of data and resources. Because of this, potential customers can easily gain access to information about the brands they plan to invest in. Surveys show […]
7 Lessons That Could Save Your Business and Lead to Success
The idea of owning a business is very appealing, and understandably so. You get to be your own boss, control how to use profits, work with a diverse group of people, and bring your grand ideas into the public eye. What’s more, statistics show that the US is one of the best countries to start a […]
6 Essential Email Marketing Tips You Need To Make Your Business Successful
Most people associate email with being “old school.” But according to a report published by the Pew Research Center, 92 percent of adults in the U.S. use email. The same report shows that more than 62 percent adults use it on a daily basis. Statistics show that email marketing was one of the biggest reasons for Black Friday sales […]
How to Avoid Burning Out While Building Your Business
As some of you may already know, starting up and building on your own business takes time, resources and energy. While putting in the effort you need to, it is also important that you hold it together. Burnout is the term used to describe a point that people reach, usually in professional capacities. Research published by […]
