8 Examples of Brand Influencer Marketing

From startups to multinationals, everyone can benefit from influencer marketing. It has been established as one of the most important online marketing strategies to gain the audience’s attention. A lot of A-list businesses use this marketing technique to reach a wider audience.
Twitter Marketing—Learn From the Experts to Market Your Brand on Twitter

Gone are the days when billboard marketing or TV advertisements were the only ways to get noticed by your audience. Today, more than 51% of the population is present on social media. Therefore, every business needs a strong social media marketing strategy to reach them.
The Recipe for Staying Relevant in the Digital World

Digital platforms play a major role in promoting the reach and growth of businesses.
Why the Number of Followers Is NOT Proportionate To the Number of Sales

Brands often consider the number of followers on their social media pages as a true reflection of their success. Social media managers are constantly focusing on increasing the number of followers of their page in any way possible. The number of followers, however, does not reflect the number of sales.
What is a Landing Page and How Does It Work?

If you’re a neophyte to the world of digital marketing, you may be thinking, what landing pages are and how they fit into your digital marketing strategy.
Importance of Social Proof in Marketing

Ever purchased a home appliance without taking reviews from your friends or other customers? Probably not.
5 Reasons You Need an Integrated Digital Marketing Strategy

In a world where innovative technology and the internet run and control everything, you can’t expect your business and brand to succeed without using the tools the internet has to offer.
What Is Marketing Funnel and How to Generate Leads?

With advancements in technology in the last few decades, marketing and digital marketing have come to the forefront helping business owners and entrepreneurs expand their reach, get in touch with existing and prospective customers, generate viable leads, and much more.
3 Metrics to Track Social Media Marketing ROI

Before the pandemic, digital marketing industry experts attributed over 36 billion USD to social media marketing campaigns. This number rose dramatically as retail businesses moved to digital platforms, resulting in a surge in online retail demand.
Ways to Recover From Google Penalties

When it comes to google penalties, the internet is replete with misinformation and users are full of FUD, i.e., fear, uncertainty, and doubt. The rapid advancement in the world’s biggest search engine has also increased the regulations on the website. Moreover, the mounting number of business listings on Google calls for drastic measures to prevent ill-marketing […]