Don’t Worry About Overexposure In Social Media Marketing

If we humans have learned anything over the eons, it is that repetition is critical to success in most aspects of our lives. From learning how to walk and talk to mastering any sport, musical instrument or career, repetition is the key. The same is true when it comes to social media marketing. Actually it […]
Are You Reaping The Rewards of Facebook Advertising?

You’ve probably heard how profitable it can be to advertise on Facebook. Maybe you’ve even ventured into it without any help or understanding of how it works. Well, if you have tried it unsuccessfully or never tried it at all, I’m going to offer you some pointers that will make advertising on Facebook more understandable […]
Facebook Advertising Allows For Precise Interest Targeting

Advertising on Facebook offers small business owners and entrepreneurs some of the most precise ways to reach your target market. Facebook’s ad targeting options are unparalleled. On Facebook, you can target users by: Location Age Gender Interests Connections Relationship Status Languages Education Workplaces Each option can be useful, depending on your audience. Most marketers should […]
Raise Your Standard and The Universe Will Meet You There

One of my friends recently got into an exercise routine. He has been going to the gym consistently for last 6-months or so. He has changed his diet, getting good sleep etc. Basically, he is doing all the right things when it comes to doing exercising. I can see he has been exuding full of […]
Want to Thrive and Ignite Brand while Staying Lazy? Use Tactics of Sub-2 hr Marathon

I am not an avid runner but have many friends who are Marathoners. Not one time but rather, multiple times. Immense appreciation and respect for what they are able to accomplish. Big shout to them. Such a feat is not possible without having a passion and disciplined regimen. Certainly, not for the faint of heart! […]
Warm Up To Lead Generation for Successful Digital Marketing

If you’re new to digital marketing there’s one thing you need to do before diving in. And this advice applies to any kind of business. You’re going to want to become intimate with the concept of “lead generation” as quickly as possible. This is one of the most important concepts in the world of digital […]
Get Personal and Be Content if Your Content Builds Relationships

Digital marketing is like an octopus with many arms each of which reaches out to touch your audience in a variety of ways. Each limb of your marketing efforts will either touch a different targeted demographic or serve to nurture various markets by adopting followers. You may have heard the term “content marketing” bandied about. […]
Using Mobility to build Brand Affinity

I was about to leave for work. I realized that the tire was busted. I called AAA and they said they will send a towing truck to tow my vehicle. Lately, I hadn’t felt the need to use AAA’s services. “Brace yourself”, I said to myself. In the past, I had disappointing experiences of dealing […]
7 Steps- Do You Know Your Unique Value Proposition?

Last week, I got my haircut in a shop called Sports Clips. I usually don’t have a preference or choice when it comes to getting a haircut. Usually, any shop in the downtown does a good job. The Sports Clips store recently did a grand opening in my town. They sent direct mailings to spread […]
Today, Digital Marketing is a Necessity

Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, you will at some point in time have to become engaged with digital marketing. That’s just the way the world is. Digital marketing, also known as multi-channel marketing, is the new word of mouth. Combined […]