Sir Issac Newton, was a great physicist and mathematician. He is best known for his laws of motion and gravity. His saying “If I have seen further than others, it is by standing upon the shoulders of giants” has become one of the profound ones. Per Wikipedia, the original concept was attributed to Bernard of […]
Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, you will at some point in time have to become engaged with digital marketing. That’s just the way the world is. Digital marketing, also known as multi-channel marketing, is the new word of mouth. Combined […]
Inspiring digital business leader and non-profit startup expert, Makarand Utpat writes about social media and how to hone in on a non-profit’s emotionally engaged audience which he refers to as “tribe”. Monmouth County, New Jersey – February 21, 2017— Makarand Utpat, non-profit startup expert and inspirational business leader, has posted a new article on his company […]
Inspiring digital business leader and best-selling author, Makarand Utpat provides a few digital marketing tips for business to help business owners who have still not ventured into the age of digital marketing. Monmouth County, NJ – February 20, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new article on his company website […]
You’ve probably at least heard about crowdfunding or crowdsourcing even if you’re not exactly sure what it is or how it works. Crowdfunding is a relatively new alternative financing method for startup businesses, saviors for old businesses and methods of funding families that have suffered tragic events. All of its uses are yet unclear as […]
I have a question for you. Are you a dinosaur trying to do business in the digital age without the aid of digital marketing? I know there are many folks clinging to the old-fashioned/traditional ways of marketing their businesses out there. Many businesses come kicking and screaming into digital marketing. The funny thing is, once […]
In the non-profit world, fundraising is typically given the highest priority, second only to the objective of the organization’s specific mission. The focus is on fundraising events, auctions and donor marketing campaigns. In the past few years a new phenomenon has taken root that is slowly making its way into the non-profit world. Crowd sourcing […]
Last week, in the AFC 2017 championship game, Pittsburg Steelers were blown awayby New England Patriots. Pats won 36-17. What a game it was! Certainly, an unprecedented win for Tom Brady and Pats. Pats became 2017 AFC champions. People can argue about whether they like Tom Brady or not but one thing is sure that […]
Inspiring digital business leader and non-profit startup expert, Makarand Utpat writes about social media and how to hone in on a non-profit’s emotionally engaged audience which he refers to as “tribe”. Monmouth County, New Jersey – January 18, 2017— Makarand Utpat, non-profit startup expert and inspirational business leader, has posted a new article on his company […]
Social Media is a fairly young medium. Corporations are getting better and better at using social media for marketing and loyalty programs. However, the non-profit world has not yet come to understand the full measure of how social media can work to help not only attract those passionate about their causes, but also to keep […]
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock , Vice Chair, GE In the article Part 1-Ten Keys to Ignite Marketing Campaigns and Win Customers, I touched upon 10 tips on high-level. In this blog, […]
Inspiring digital business leader and non-profit startup expert, Makarand Utpat urges non-profit organizations to get over their resistance to using social media affirming that it is a powerful tool to accomplish their philanthropic objectives. Monmouth County, NJ – January 10, 2017— Makarand Utpat, non-profit startup expert and inspirational business leader, has posted a new blog on […]
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