In the non-profit world, fundraising is typically given the highest priority, second only to the objective of the organization’s specific mission. The focus is on fundraising events, auctions and donor marketing campaigns. In the past few years a new phenomenon has taken root that is slowly making its way into the non-profit world. Crowd sourcing […]
Last week, in the AFC 2017 championship game, Pittsburg Steelers were blown awayby New England Patriots. Pats won 36-17. What a game it was! Certainly, an unprecedented win for Tom Brady and Pats. Pats became 2017 AFC champions. People can argue about whether they like Tom Brady or not but one thing is sure that […]
Inspiring digital business leader and non-profit startup expert, Makarand Utpat writes about social media and how to hone in on a non-profit’s emotionally engaged audience which he refers to as “tribe”. Monmouth County, New Jersey – January 18, 2017— Makarand Utpat, non-profit startup expert and inspirational business leader, has posted a new article on his company […]
Social Media is a fairly young medium. Corporations are getting better and better at using social media for marketing and loyalty programs. However, the non-profit world has not yet come to understand the full measure of how social media can work to help not only attract those passionate about their causes, but also to keep […]
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock , Vice Chair, GE In the article Part 1-Ten Keys to Ignite Marketing Campaigns and Win Customers, I touched upon 10 tips on high-level. In this blog, […]
Inspiring digital business leader and non-profit startup expert, Makarand Utpat urges non-profit organizations to get over their resistance to using social media affirming that it is a powerful tool to accomplish their philanthropic objectives. Monmouth County, NJ – January 10, 2017— Makarand Utpat, non-profit startup expert and inspirational business leader, has posted a new blog on […]
Since I’ve been working with non-profit organizations, I’ve noticed a definite lack of interest in, even resistance to venturing into social media. At first, I thought it was simply a matter of timing with the new non-profits I worked with. Once they had their feet solidly on the ground and had some experience under their […]
IRS sent us an inquiry. The notice asked to pay the penalties for the carryover amount from the prior year to year 2016. Per IRS, the carryover amount was not calculated correctly. I consulted with my accountant. After reviewing, my accountant said that everything looked correct from the tax filing perspectives. As the deadline to […]
In Aug 2016, I visited Taj Mahal, New Delhi, and Agra, with my wife and my kids. It was our first trip to the northern province, what has been referred to as the Golden Triangle of Northern India. We hired a private mini-van with a personal driver to tour these historic cities. We had a […]
A cleaning lady has been coming to our house. Even though uneducated in English, she fills that void with great work ethic, hard-work, and her affectionate attitude. In addition, she has been quite reliable where we do not have to worry about stealing or theft issues. Overall, we have been quite content with her services […]
“Make your marketing so useful that people would pay you for it.” – Jay Baer, Marketing Consultant, Speaker, and New York Times Best Selling Author of Book “Youtility” In the article What Wikipedia can’t tell you about Marketing Trifecta, I talked about the three pillars of Marketing Trifecta or Marketing Power Trio (Market, Message, and […]
Have you come across your colleagues or friends who respond to emails better than phone calls and vice versa? Or do they respond to face-to-face conversations better than emails and vice versa? Or respond to you on Whatsapp better compared to calling them? Or in some cases, certain individuals respond to both the phone calls […]
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