With technological developments in the last decade, alongside a pandemic isolating the world into their own homes; a lot has changed. Most of the world has moved to online spaces, instead of sticking to brick and mortar shops and business layouts. One of the biggest advantage of this shift is that businesses can be accessible […]
When running a business there are a number of things that are extremely important—like the right kind of product, customers, packaging, and more. However, none of this will be half as effective if you don’t know how to promote your brand. It’s extremely important to know the right way to market your brand.
From startups to multinationals, everyone can benefit from influencer marketing. It has been established as one of the most important online marketing strategies to gain the audience’s attention. A lot of A-list businesses use this marketing technique to reach a wider audience.
Gone are the days when billboard marketing or TV advertisements were the only ways to get noticed by your audience. Today, more than 51% of the population is present on social media. Therefore, every business needs a strong social media marketing strategy to reach them.
Digital platforms play a major role in promoting the reach and growth of businesses.
Brands often consider the number of followers on their social media pages as a true reflection of their success. Social media managers are constantly focusing on increasing the number of followers of their page in any way possible. The number of followers, however, does not reflect the number of sales.
If you’re a neophyte to the world of digital marketing, you may be thinking, what landing pages are and how they fit into your digital marketing strategy.
Ever purchased a home appliance without taking reviews from your friends or other customers? Probably not.
In a world where innovative technology and the internet run and control everything, you can’t expect your business and brand to succeed without using the tools the internet has to offer.
With advancements in technology in the last few decades, marketing and digital marketing have come to the forefront helping business owners and entrepreneurs expand their reach, get in touch with existing and prospective customers, generate viable leads, and much more.
Before the pandemic, digital marketing industry experts attributed over 36 billion USD to social media marketing campaigns. This number rose dramatically as retail businesses moved to digital platforms, resulting in a surge in online retail demand.
When it comes to google penalties, the internet is replete with misinformation and users are full of FUD, i.e., fear, uncertainty, and doubt. The rapid advancement in the world’s biggest search engine has also increased the regulations on the website. Moreover, the mounting number of business listings on Google calls for drastic measures to prevent ill-marketing […]
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