Today, Digital Marketing is a Necessity
Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, you will at some point in time have to become engaged with digital marketing. That’s just the way the world is. Digital marketing, also known as multi-channel marketing, is the new word of mouth. Combined […]
If You’re Not Engaged in Digital Marketing You’re Missing the Digital Age
I have a question for you. Are you a dinosaur trying to do business in the digital age without the aid of digital marketing? I know there are many folks clinging to the old-fashioned/traditional ways of marketing their businesses out there. Many businesses come kicking and screaming into digital marketing. The funny thing is, once […]
Non-Profits Can Profit from Crowdfunding
In the non-profit world, fundraising is typically given the highest priority, second only to the objective of the organization’s specific mission. The focus is on fundraising events, auctions and donor marketing campaigns. In the past few years a new phenomenon has taken root that is slowly making its way into the non-profit world. Crowd sourcing […]
3 Incredible Leadership Transformation Lessons by Tom Brady
Last week, in the AFC 2017 championship game, Pittsburg Steelers were blown awayby New England Patriots. Pats won 36-17. What a game it was! Certainly, an unprecedented win for Tom Brady and Pats. Pats became 2017 AFC champions. People can argue about whether they like Tom Brady or not but one thing is sure that […]
Part 2- 10 Tips to Ignite Marketing Campaigns and Win Customers
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock , Vice Chair, GE In the article Part 1-Ten Keys to Ignite Marketing Campaigns and Win Customers, I touched upon 10 tips on high-level. In this blog, […]
It’s Time for Non-Profits to Take Advantage of Social Media
Since I’ve been working with non-profit organizations, I’ve noticed a definite lack of interest in, even resistance to venturing into social media. At first, I thought it was simply a matter of timing with the new non-profits I worked with. Once they had their feet solidly on the ground and had some experience under their […]
At Last, the Secret to deal with IRS is Revealed
IRS sent us an inquiry. The notice asked to pay the penalties for the carryover amount from the prior year to year 2016. Per IRS, the carryover amount was not calculated correctly. I consulted with my accountant. After reviewing, my accountant said that everything looked correct from the tax filing perspectives. As the deadline to […]
Goodbye 2016 with Loads of Gratitude
In Aug 2016, I visited Taj Mahal, New Delhi, and Agra, with my wife and my kids. It was our first trip to the northern province, what has been referred to as the Golden Triangle of Northern India. We hired a private mini-van with a personal driver to tour these historic cities. We had a […]
Life is About Possibilities, Not Problems
A cleaning lady has been coming to our house. Even though uneducated in English, she fills that void with great work ethic, hard-work, and her affectionate attitude. In addition, she has been quite reliable where we do not have to worry about stealing or theft issues. Overall, we have been quite content with her services […]
Part 1- 10 Keys to Ignite Marketing Campaigns and Win Customers
“Make your marketing so useful that people would pay you for it.” – Jay Baer, Marketing Consultant, Speaker, and New York Times Best Selling Author of Book “Youtility” In the article What Wikipedia can’t tell you about Marketing Trifecta, I talked about the three pillars of Marketing Trifecta or Marketing Power Trio (Market, Message, and […]
