Peter Drucker needs no further introduction. He is known as the father of modern management theory. His quote “Culture eats strategy for breakfast” has remained one of the profound ones (among many). This quote is equally applicable in executing the digital initiatives since, at its core,digital transformation is all about the disruption and about change. […]
Given below are 5 ways to humanize (& ultimately ignite) your brand: Listen and Participate, Don’t just Talk about Yourself- Remember there is a reason why is it called social media. It’s about interaction and about sharing thoughts and ideas. It’s equally about listening to your marketplace as much as about talking about yourself or […]
Inspiring digital business leader and best-selling author, Makarand Utpat provides an overview of the importance of understanding the concept of lead generation in digital marketing and how any business can successfully engage in lead generation. Monmouth County, NJ – April 4, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new article on […]
If you’re new to digital marketing there’s one thing you need to do before diving in. And this advice applies to any kind of business. You’re going to want to become intimate with the concept of “lead generation” as quickly as possible. This is one of the most important concepts in the world of digital […]
Inspiring digital business leader and best-selling author, Makarand Utpat proposes business owners to think of their digital marketing content as a way to develop and build relationships first and foremost knowing that eventually conversions will come. Monmouth County, NJ – March 30, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new blog […]
Inspiring digital business leader and best-selling author, Makarand Utpat proposes business owners to think of their digital marketing content as a way to develop and build relationships first and foremost knowing that eventually conversions will come. Monmouth County, NJ – March 30, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new blog […]
Digital marketing is like an octopus with many arms each of which reaches out to touch your audience in a variety of ways. Each limb of your marketing efforts will either touch a different targeted demographic or serve to nurture various markets by adopting followers. You may have heard the term “content marketing” bandied about. […]
I was about to leave for work. I realized that the tire was busted. I called AAA and they said they will send a towing truck to tow my vehicle. Lately, I hadn’t felt the need to use AAA’s services. “Brace yourself”, I said to myself. In the past, I had disappointing experiences of dealing […]
Mukesh Ambani is India’s Business Tycoon with a net worth of $23 Billions and the owner of Reliance Industries which is a multi-Billion-dollar Indian conglomerate spanning many industries. Mukesh Ambani’s was recently interviewed at NASSCOM 2017 conference. Its theme was Reimagine and not Re-engineer. NASSCOM is comprised of IT professionals, Software Engineers, Startup companies, and […]
Last week, I got my haircut in a shop called Sports Clips. I usually don’t have a preference or choice when it comes to getting a haircut. Usually, any shop in the downtown does a good job. The Sports Clips store recently did a grand opening in my town. They sent direct mailings to spread […]
Sir Issac Newton, was a great physicist and mathematician. He is best known for his laws of motion and gravity. His saying “If I have seen further than others, it is by standing upon the shoulders of giants” has become one of the profound ones. Per Wikipedia, the original concept was attributed to Bernard of […]
Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, you will at some point in time have to become engaged with digital marketing. That’s just the way the world is. Digital marketing, also known as multi-channel marketing, is the new word of mouth. Combined […]
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