5 Ways to Humanize Your Brand
Given below are 5 ways to humanize (& ultimately ignite) your brand: Listen and Participate, Don’t just Talk about Yourself- Remember there is a reason why is it called social media. It’s about interaction and about sharing thoughts and ideas. It’s equally about listening to your marketplace as much as about talking about yourself or […]
Get Personal and Be Content if Your Content Builds Relationships
Digital marketing is like an octopus with many arms each of which reaches out to touch your audience in a variety of ways. Each limb of your marketing efforts will either touch a different targeted demographic or serve to nurture various markets by adopting followers. You may have heard the term “content marketing” bandied about. […]
Using Mobility to build Brand Affinity
I was about to leave for work. I realized that the tire was busted. I called AAA and they said they will send a towing truck to tow my vehicle. Lately, I hadn’t felt the need to use AAA’s services. “Brace yourself”, I said to myself. In the past, I had disappointing experiences of dealing […]
7 Steps- Do You Know Your Unique Value Proposition?
Last week, I got my haircut in a shop called Sports Clips. I usually don’t have a preference or choice when it comes to getting a haircut. Usually, any shop in the downtown does a good job. The Sports Clips store recently did a grand opening in my town. They sent direct mailings to spread […]
Today, Digital Marketing is a Necessity
Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, you will at some point in time have to become engaged with digital marketing. That’s just the way the world is. Digital marketing, also known as multi-channel marketing, is the new word of mouth. Combined […]
If You’re Not Engaged in Digital Marketing You’re Missing the Digital Age
I have a question for you. Are you a dinosaur trying to do business in the digital age without the aid of digital marketing? I know there are many folks clinging to the old-fashioned/traditional ways of marketing their businesses out there. Many businesses come kicking and screaming into digital marketing. The funny thing is, once […]
What Wikipedia Can’t Tell You About Marketing Trifecta- 5 Minute Guide
Have you come across your colleagues or friends who respond to emails better than phone calls and vice versa? Or do they respond to face-to-face conversations better than emails and vice versa? Or respond to you on Whatsapp better compared to calling them? Or in some cases, certain individuals respond to both the phone calls […]
Digital Marketing: Infographic Tribute to Stephen Covey’s Timeless Principles
My Infographic that depicts comparisons between Digital Marketing and Stephen Covey’s (one of the) timeless principles. Hope you like it. Drop me a note and let me know what you think. I would love to hear your thoughts. Makarand Utpat is a digital business expert, blogger, and a published book(s) author (or coauthor) on leadership, […]
3 Ways the Zero-Based Thinking helps to Move Your Digital Needle
“Give me a long enough lever…. and I shall move the Earth.” —Archimedes It’s said that if you keep doing the same things, you will get the same results you’ve got. So as a high-performing C-suite leader, if you are not getting the results you desire or find yourself in choppy waters, one tool you […]
