5 Ways to Humanize Your Brand
Given below are 5 ways to humanize (& ultimately ignite) your brand: Listen and Participate, Don’t just Talk about Yourself- Remember there is a reason why is it called social media. It’s about interaction and about sharing thoughts and ideas. It’s equally about listening to your marketplace as much as about talking about yourself or […]
Warm Up To Lead Generation for Successful Digital Marketing
If you’re new to digital marketing there’s one thing you need to do before diving in. And this advice applies to any kind of business. You’re going to want to become intimate with the concept of “lead generation” as quickly as possible. This is one of the most important concepts in the world of digital […]
Get Personal and Be Content if Your Content Builds Relationships
Digital marketing is like an octopus with many arms each of which reaches out to touch your audience in a variety of ways. Each limb of your marketing efforts will either touch a different targeted demographic or serve to nurture various markets by adopting followers. You may have heard the term “content marketing” bandied about. […]
Using Mobility to build Brand Affinity
I was about to leave for work. I realized that the tire was busted. I called AAA and they said they will send a towing truck to tow my vehicle. Lately, I hadn’t felt the need to use AAA’s services. “Brace yourself”, I said to myself. In the past, I had disappointing experiences of dealing […]
Billionaire Mukesh Ambani’s 5 Brilliant Tips on Success
Mukesh Ambani is India’s Business Tycoon with a net worth of $23 Billions and the owner of Reliance Industries which is a multi-Billion-dollar Indian conglomerate spanning many industries. Mukesh Ambani’s was recently interviewed at NASSCOM 2017 conference. Its theme was Reimagine and not Re-engineer. NASSCOM is comprised of IT professionals, Software Engineers, Startup companies, and […]
7 Steps- Do You Know Your Unique Value Proposition?
Last week, I got my haircut in a shop called Sports Clips. I usually don’t have a preference or choice when it comes to getting a haircut. Usually, any shop in the downtown does a good job. The Sports Clips store recently did a grand opening in my town. They sent direct mailings to spread […]
Sir Issac Newton’s 2 Extraordinary Lessons
Sir Issac Newton, was a great physicist and mathematician. He is best known for his laws of motion and gravity. His saying “If I have seen further than others, it is by standing upon the shoulders of giants” has become one of the profound ones. Per Wikipedia, the original concept was attributed to Bernard of […]
Today, Digital Marketing is a Necessity
Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, you will at some point in time have to become engaged with digital marketing. That’s just the way the world is. Digital marketing, also known as multi-channel marketing, is the new word of mouth. Combined […]
If You’re Not Engaged in Digital Marketing You’re Missing the Digital Age
I have a question for you. Are you a dinosaur trying to do business in the digital age without the aid of digital marketing? I know there are many folks clinging to the old-fashioned/traditional ways of marketing their businesses out there. Many businesses come kicking and screaming into digital marketing. The funny thing is, once […]
Non-Profits Can Profit from Crowdfunding
In the non-profit world, fundraising is typically given the highest priority, second only to the objective of the organization’s specific mission. The focus is on fundraising events, auctions and donor marketing campaigns. In the past few years a new phenomenon has taken root that is slowly making its way into the non-profit world. Crowd sourcing […]
