Inspiring digital business leader and best-selling author, Makarand Utpat offers guidance for small business owners and entrepreneurs wanting to explore the benefits of precise target marketing afforded by advertising on Facebook. Monmouth County, NJ – July 6, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new article on his company website entitled, […]
Advertising on Facebook offers small business owners and entrepreneurs some of the most precise ways to reach your target market. Facebook’s ad targeting options are unparalleled. On Facebook, you can target users by: Location Age Gender Interests Connections Relationship Status Languages Education Workplaces Each option can be useful, depending on your audience. Most marketers should […]
You’re well on your way to building a robust email list. Now’s the time to look at the information you’ve been gathering from those who’ve visited your website and begin the act of segmenting or sorting those visitors. Segmenting is the key to driving sales. You have to know who your target is and how […]
One of my friends recently got into an exercise routine. He has been going to the gym consistently for last 6-months or so. He has changed his diet, getting good sleep etc. Basically, he is doing all the right things when it comes to doing exercising. I can see he has been exuding full of […]
I am not an avid runner but have many friends who are Marathoners. Not one time but rather, multiple times. Immense appreciation and respect for what they are able to accomplish. Big shout to them. Such a feat is not possible without having a passion and disciplined regimen. Certainly, not for the faint of heart! […]
As I was growing up, we never celebrated Mother’s Day (or Father’s day for that matter, even though India is a male-dominant society)… as far as I can remember. It was not a tradition. It’s only in recent years in India, I’ve started seeing people in India celebrating events like Valentine’s Day, Mother’s Day and […]
Inspiring digital business leader and best-selling author, Makarand Utpat offers an array of tips and methods for building and growing a robust email list of engaged prospects and customers. Monmouth County, NJ – May 9, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new article on his company website entitled, “How To […]
Springtime is here and typically at this time of year our thoughts turn to new growth as the world around us blossoms with every shade of green along with vibrant and fragrant flowers. We clear out things we no longer use. We plant new seeds and expectantly await a harvest of flowers and fruit. Creating […]
Inspiring digital business leader and best-selling author, Makarand Utpat reveals the importance of making your business email list the foundational building block of your digital marketing efforts. Monmouth County, NJ – May 4, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new blog on his company website entitled, “Building Your Email List […]
If you are just beginning to explore digital marketing for your business you must turn your attention to building a robust email list. An email list is exactly what it sounds like: a list of names and email addresses of people who give you permission to send them updates and promotions from your business via […]
Peter Drucker needs no further introduction. He is known as the father of modern management theory. His quote “Culture eats strategy for breakfast” has remained one of the profound ones (among many). This quote is equally applicable in executing the digital initiatives since, at its core,digital transformation is all about the disruption and about change. […]
Given below are 5 ways to humanize (& ultimately ignite) your brand: Listen and Participate, Don’t just Talk about Yourself- Remember there is a reason why is it called social media. It’s about interaction and about sharing thoughts and ideas. It’s equally about listening to your marketplace as much as about talking about yourself or […]
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