Digital marketing is like an octopus with many arms each of which reaches out to touch your audience in a variety of ways. Each limb of your marketing efforts will either touch a different targeted demographic or serve to nurture various markets by adopting followers. You may have heard the term “content marketing” bandied about. […]
I was about to leave for work. I realized that the tire was busted. I called AAA and they said they will send a towing truck to tow my vehicle. Lately, I hadn’t felt the need to use AAA’s services. “Brace yourself”, I said to myself. In the past, I had disappointing experiences of dealing […]
Mukesh Ambani is India’s Business Tycoon with a net worth of $23 Billions and the owner of Reliance Industries which is a multi-Billion-dollar Indian conglomerate spanning many industries. Mukesh Ambani’s was recently interviewed at NASSCOM 2017 conference. Its theme was Reimagine and not Re-engineer. NASSCOM is comprised of IT professionals, Software Engineers, Startup companies, and […]
Last week, I got my haircut in a shop called Sports Clips. I usually don’t have a preference or choice when it comes to getting a haircut. Usually, any shop in the downtown does a good job. The Sports Clips store recently did a grand opening in my town. They sent direct mailings to spread […]
Sir Issac Newton, was a great physicist and mathematician. He is best known for his laws of motion and gravity. His saying “If I have seen further than others, it is by standing upon the shoulders of giants” has become one of the profound ones. Per Wikipedia, the original concept was attributed to Bernard of […]
Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, you will at some point in time have to become engaged with digital marketing. That’s just the way the world is. Digital marketing, also known as multi-channel marketing, is the new word of mouth. Combined […]
Inspiring digital business leader and non-profit startup expert, Makarand Utpat writes about social media and how to hone in on a non-profit’s emotionally engaged audience which he refers to as “tribe”. Monmouth County, New Jersey – February 21, 2017— Makarand Utpat, non-profit startup expert and inspirational business leader, has posted a new article on his company […]
Inspiring digital business leader and best-selling author, Makarand Utpat provides a few digital marketing tips for business to help business owners who have still not ventured into the age of digital marketing. Monmouth County, NJ – February 20, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new article on his company website […]
You’ve probably at least heard about crowdfunding or crowdsourcing even if you’re not exactly sure what it is or how it works. Crowdfunding is a relatively new alternative financing method for startup businesses, saviors for old businesses and methods of funding families that have suffered tragic events. All of its uses are yet unclear as […]
I have a question for you. Are you a dinosaur trying to do business in the digital age without the aid of digital marketing? I know there are many folks clinging to the old-fashioned/traditional ways of marketing their businesses out there. Many businesses come kicking and screaming into digital marketing. The funny thing is, once […]
In the non-profit world, fundraising is typically given the highest priority, second only to the objective of the organization’s specific mission. The focus is on fundraising events, auctions and donor marketing campaigns. In the past few years a new phenomenon has taken root that is slowly making its way into the non-profit world. Crowd sourcing […]
Last week, in the AFC 2017 championship game, Pittsburg Steelers were blown awayby New England Patriots. Pats won 36-17. What a game it was! Certainly, an unprecedented win for Tom Brady and Pats. Pats became 2017 AFC champions. People can argue about whether they like Tom Brady or not but one thing is sure that […]
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