Get Personal and Be Content if Your Content Builds Relationships
Digital marketing is like an octopus with many arms each of which reaches out to touch your audience in a variety of ways. Each limb of your marketing efforts will either touch a different targeted demographic or serve to nurture various markets by adopting followers. You may have heard the term “content marketing” bandied about. […]
Using Mobility to build Brand Affinity
I was about to leave for work. I realized that the tire was busted. I called AAA and they said they will send a towing truck to tow my vehicle. Lately, I hadn’t felt the need to use AAA’s services. “Brace yourself”, I said to myself. In the past, I had disappointing experiences of dealing […]
Billionaire Mukesh Ambani’s 5 Brilliant Tips on Success
Mukesh Ambani is India’s Business Tycoon with a net worth of $23 Billions and the owner of Reliance Industries which is a multi-Billion-dollar Indian conglomerate spanning many industries. Mukesh Ambani’s was recently interviewed at NASSCOM 2017 conference. Its theme was Reimagine and not Re-engineer. NASSCOM is comprised of IT professionals, Software Engineers, Startup companies, and […]
7 Steps- Do You Know Your Unique Value Proposition?
Last week, I got my haircut in a shop called Sports Clips. I usually don’t have a preference or choice when it comes to getting a haircut. Usually, any shop in the downtown does a good job. The Sports Clips store recently did a grand opening in my town. They sent direct mailings to spread […]
Sir Issac Newton’s 2 Extraordinary Lessons
Sir Issac Newton, was a great physicist and mathematician. He is best known for his laws of motion and gravity. His saying “If I have seen further than others, it is by standing upon the shoulders of giants” has become one of the profound ones. Per Wikipedia, the original concept was attributed to Bernard of […]
Today, Digital Marketing is a Necessity
Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, you will at some point in time have to become engaged with digital marketing. That’s just the way the world is. Digital marketing, also known as multi-channel marketing, is the new word of mouth. Combined […]
