3 Digital Marketing Trends You Should Follow in 2018
It’s June 2018! We’re 18 years into the new millennium. Digital realm is engulfing the mankind in every aspect of our lives. Traditional methods of marketing have taken the passenger seat and digital marketing is now in the driver’s seat. Brands and businesses nowadays are trying to improve the ways in which they can reach […]
4 Common Digital Marketing Mistakes (and How to Avoid them)
If you are a business owner, marketing director, solopreneur, chief marketing officer or a startup, chances are that you have some skin in the game with regards to expanding your branding efforts, website design, running marketing campaigns or undertaking social media marketing activities. For example, some of the common questions on your mind may be: […]
Getting Started with Digital Marketing? Don’t Break a Sweat!
When Michael Dubin launched Dollar Shave Club in early 2012, the idea that the small, independent shaving company would be able to compete with a massive multinational brand like Gillette, seemed patently absurd. I was in that boat myself. Frankly speaking, I looked at Dollar Shave Club as one of those fly-by-night companies. At the […]
#1 Secret You Need to Know about Succeeding with Social Media
We are living in an unprecedented era. Today’s gig economy is about the integration of the physical and the virtual world. The boundaries between work-home balance are getting blurred day by day. The rules of the game have changed. Whether we like it or not, Social Media has become an equal opportunity space. It has […]
Turbo-charge Your Lead Generation- How to Fix 5 Costly Mistakes that are Costing You Thousands of Dollars
In a recent Hubspot survey, 65% of business managers said that effective lead generation was one of the biggest marketing challenges they faced. On the face of it, that statistic might not seem particularly informative or prevalent. After all, identifying potential buyers and enticing them to purchase goods and services has been a driving concern for organizations […]
Facebook Advertising- What and How
As of September 2017, Facebook has 2.07 billion active users with around 1.75 billion mobile users. These two numbers alone are enough to make Facebook a must-consider option for any sensible and practical entrepreneur, advertiser, or marketing seeking to engage with their target audiences. Yet, Facebook is something more than just a social community for […]
3 Ways You Can Reinvent Content Marketing Without Looking Like An Amateur
Just like eating a healthy breakfast, having lunch at a certain time of the day, drinking plenty of water, and getting lots of sleep are all essential elements of maintaining a healthy lifestyle, posting your brand’s content (old and new) across your social media channels on a regular basis with appropriate content mix is essential […]
Ultimate Guide to Get Started on a Blog
If you are reading this, then you are probably thinking of creating or starting a blog. If you are already a blogger, feel free to add your input in case if I missed anything. Hope this serves as a good checklist. We are all unique and blogging represents one crucial way to communicate our uniqueness […]
What Is Facebook Business Manager and Why Do I Need It
Among the many small business owners who give up on Facebook Advertising efforts, the most cited reason is they don’t know how to set up their Business Manager page correctly. This is often the result of not having a clear objective for your ads. And, the fact is, if you are not able to work […]
4 Ways To Create Value With Content: Text, Podcast, Visual Content, and Video
The mantra of major marketing companies is, “Content is king.” Today, with social media, everyone is a media company. Today, Digital Marketing is a necessity. If you want to stay relevant, you need to produce and publish the content across key social media platforms. However, creating and publishing content is not enough. If you are […]
