In a recent Hubspot survey, 65% of business managers said that effective lead generation was one of the biggest marketing challenges they faced. On the face of it, that statistic might not seem particularly informative or prevalent. After all, identifying potential buyers and enticing them to purchase goods and services has been a driving concern for organizations […]
As of September 2017, Facebook has 2.07 billion active users with around 1.75 billion mobile users. These two numbers alone are enough to make Facebook a must-consider option for any sensible and practical entrepreneur, advertiser, or marketing seeking to engage with their target audiences. Yet, Facebook is something more than just a social community for […]
Inspiring digital business leader and best-selling author, Makarand Utpat helps business owners reinvent content in ways that make them look like true digital marketing professionals. Monmouth County, NJ – November 15, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new blog on his company website entitled, “3 Ways You Can Reinvent Content […]
Just like eating a healthy breakfast, having lunch at a certain time of the day, drinking plenty of water, and getting lots of sleep are all essential elements of maintaining a healthy lifestyle, posting your brand’s content (old and new) across your social media channels on a regular basis with appropriate content mix is essential […]
In US, during the winter time we start to think about Halloween, Thanksgiving, and Christmas. While I cherish it, I also look forward to one more festival in the mix, which is, Diwali. It is one of the biggest festivals that is celebrated by millions of Indians across the world. Diwali stands for “Festival of […]
If you are reading this, then you are probably thinking of creating or starting a blog. If you are already a blogger, feel free to add your input in case if I missed anything. Hope this serves as a good checklist. We are all unique and blogging represents one crucial way to communicate our uniqueness […]
Inspiring digital business leader and best-selling author, Makarand Utpat talks about the necessity of setting up Facebook Business Manager in order to place facebook ads and encourages business owners not to give up on efforts to get page correctly set up. Monmouth County, NJ – September 28, 2017— Makarand Utpat, digital marketing expert and best-selling author, […]
Among the many small business owners who give up on Facebook Advertising efforts, the most cited reason is they don’t know how to set up their Business Manager page correctly. This is often the result of not having a clear objective for your ads. And, the fact is, if you are not able to work […]
Inspiring digital business leader and best-selling author, Makarand Utpat talks about the different ways to create and distribute compelling content via social media, focusing on the most powerful of all – video. Monmouth County, NJ – September 20, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new blog on his company website […]
The mantra of major marketing companies is, “Content is king.” Today, with social media, everyone is a media company. Today, Digital Marketing is a necessity. If you want to stay relevant, you need to produce and publish the content across key social media platforms. However, creating and publishing content is not enough. If you are […]
If we humans have learned anything over the eons, it is that repetition is critical to success in most aspects of our lives. From learning how to walk and talk to mastering any sport, musical instrument or career, repetition is the key. The same is true when it comes to social media marketing. Actually it […]
In the recent past I’ve posted blogs and articles about how to get started with advertising on Facebook. I’ve talked about how to reach your market with precision interest targeting and broad category targeting. I’ve covered various ways to establish yourself as the expert and execute your marketing through a 3-phase funnel (Visit My Blog- […]
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