It’s June 2018! We’re 18 years into the new millennium. Digital realm is engulfing the mankind in every aspect of our lives. Traditional methods of marketing have taken the passenger seat and digital marketing is now in the driver’s seat. Brands and businesses nowadays are trying to improve the ways in which they can reach […]
If you are a business owner, marketing director, solopreneur, chief marketing officer or a startup, chances are that you have some skin in the game with regards to expanding your branding efforts, website design, running marketing campaigns or undertaking social media marketing activities. For example, some of the common questions on your mind may be: […]
Life is all about taking bull by the horn. If we don’t do it, it just passes us by. I was like that. I was reactive and I let the change dictate me rather than me steering the change. There were number of reasons such as I was supporting my wife’s education, job provided […]
Earlier I used to believe that there is such thing as coincidence. However, nowadays I don’t believe that it may or may not be the case always. I truly believe our thoughts have some way to influence what we receive in our lives and that they hold some power power to manifest themselves. Before […]
When Michael Dubin launched Dollar Shave Club in early 2012, the idea that the small, independent shaving company would be able to compete with a massive multinational brand like Gillette, seemed patently absurd. I was in that boat myself. Frankly speaking, I looked at Dollar Shave Club as one of those fly-by-night companies. At the […]
We are living in an unprecedented era. Today’s gig economy is about the integration of the physical and the virtual world. The boundaries between work-home balance are getting blurred day by day. The rules of the game have changed. Whether we like it or not, Social Media has become an equal opportunity space. It has […]
In a recent Hubspot survey, 65% of business managers said that effective lead generation was one of the biggest marketing challenges they faced. On the face of it, that statistic might not seem particularly informative or prevalent. After all, identifying potential buyers and enticing them to purchase goods and services has been a driving concern for organizations […]
As of September 2017, Facebook has 2.07 billion active users with around 1.75 billion mobile users. These two numbers alone are enough to make Facebook a must-consider option for any sensible and practical entrepreneur, advertiser, or marketing seeking to engage with their target audiences. Yet, Facebook is something more than just a social community for […]
Inspiring digital business leader and best-selling author, Makarand Utpat helps business owners reinvent content in ways that make them look like true digital marketing professionals. Monmouth County, NJ – November 15, 2017— Makarand Utpat, digital marketing expert and best-selling author, has posted a new blog on his company website entitled, “3 Ways You Can Reinvent Content […]
Just like eating a healthy breakfast, having lunch at a certain time of the day, drinking plenty of water, and getting lots of sleep are all essential elements of maintaining a healthy lifestyle, posting your brand’s content (old and new) across your social media channels on a regular basis with appropriate content mix is essential […]
In US, during the winter time we start to think about Halloween, Thanksgiving, and Christmas. While I cherish it, I also look forward to one more festival in the mix, which is, Diwali. It is one of the biggest festivals that is celebrated by millions of Indians across the world. Diwali stands for “Festival of […]
If you are reading this, then you are probably thinking of creating or starting a blog. If you are already a blogger, feel free to add your input in case if I missed anything. Hope this serves as a good checklist. We are all unique and blogging represents one crucial way to communicate our uniqueness […]
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