Until a few years ago, say the last half decade, companies still debated the relevance of digital marketing. Though many organizations the world over had already begun the transition to digital in a big way, others did not go beyond the basics. By basics we mean having a functional company website with service pages etc. […]
Photo credits: rawpixel Starting a business can be an intimidating experience; the last thing you want is to have it tainted by myths that appear to be true! But remember there are myths and misconceptions attached to everything in this world so should it deter you from your path to success? Absolutely not! What you […]
You draft an email, only to delete all of it. You jot down ideas for a presentation, only to cut them out and throw away the piece of paper. You spend several hours working on a task that takes your colleagues 45 minutes. You tell yourself it’s the only way to achieve success. Your mind […]
If you wish to establish your brand in the global market, the first step is creating an online presence. With so many brands competing for the number one spot, it makes one wonder how they can cut through tough competition and come out successful. Creating a powerful social media marketing strategy is the best way. […]
“People don’t buy goods and services. They buy relations, stories, and magic.” – Seth Godin Contrary to what most businesses believe, marketing isn’t about selling a service or product. It’s about connecting with your target audience. It’s about educating them about your brand. It’s about using different ideas, concepts, and research to establish your brand […]
Digital Marketing Consultant, Best-Selling Author and Motivational Speaker Makarand grew up in Mumbai, India right next to the 3rd largest slum in the world. He hails from a middle-class family and shared 320 Sq Ft tiny apartment with his parents, siblings and grandma. He knows what it takes to transcend beyond the adversities and achieve […]
As a business owner and as an expert, coach or consultant, you are well aware of the importance of marketing and how it works. All marketing businesses use a well-designed strategy to boost brand awareness and authority, generate more leads and sales, and earn more money.
Websites aren’t just webpages where your target audience comes to collect information about your; they are also your greatest sources of information where you gain essential insights about those who visit.
Investing in a well-designed website is not longer an option, but a necessity. Whether you own a small, medium or an established company, you need to ensure your website is up and running.
Earlier this year, Mark Zuckerberg announced that Facebook will be modifying its algorithm once again. The new algorithm will give precedents to personal messages over public content published by brands, businesses and media. This was done to promote posts that trigger “meaningful conversations” over posts that endorse businesses.
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