Twenty years into the new millennium; humankind is moving more and more towards the digital realm in every aspect of life. Traditional methods of marketing have taken the passenger seat and given it up to digital marketing. Brands and businesses nowadays are trying to improve the ways in which they can reach out to their […]
The growth and development in technology has made it imperative for businesses to operate online. And to remain successful online, your business needs to have an effective digital marketing strategy.
Facebook introduced its business suite on 17th September 2020. Facebook and Instagram are two of the most popular social media platforms in the world. Many small and large businesses have begun establishing themselves on the platforms and leveraging their marketing potential.
Instagram Reels launched in August 2020, as a subsidiary app of the all-encompassing pre-existing Instagram platform. With Instagram already diversifying into Stories, direct messaging, IGTV, and live options over the last few years, Reels seems to be an interesting move in a similar direction.
Online learning has transformed how people access information, learn and acquire new skills. During the last decade, online courses – of all sorts—have sprung up, giving rise to a new industry known as the Knowledge Industry. Online courses and online learning have been on the rise in the last couple of years. In 2020 though, this […]
Direct response copywriting is a marketing or advertising strategy in which the copywriter’s goal is to generate an immediate attention and achieve measurable outcome(s). It’s a form of writing that’s meant to sell a service, product, or brand by directly speaking to the target audience and prompting them to take relevant action.
Photo credits: jannoon028 Strategy-making is a skill some people are born with. However, it doesn’t mind that over time, with practice, and example it can’t be honed. Time and again, we’re presented with mind-blowing strategies that are used by successful people to overcome their weaknesses and come out stronger than before. Our job is to […]
Photo credits: creativeart In the competitive market of today’s world economy, businesses are always finding ways to outdo their competitors! So here are some apps to help you run your business better than your rivals! ToDoist or Not ToDoist; That Is the Question! If you ask us, we’d tell you ToDoist! ToDoist is an app that […]
As an entrepreneur, you are well aware of the importance of marketing and how it works. All marketing businesses use a well-designed strategy to boost brand awareness and authority, generate more leads and sales, and earn more money. Selecting a marketing strategy can often be difficult. In the past, entrepreneurs relied primarily on traditional marketing […]
Earlier this year, Mark Zuckerberg announced that Facebook will be modifying its algorithm once again. The new algorithm will give precedents to personal messages over public content published by brands, businesses and media. This was done to promote posts that trigger “meaningful conversations” over posts that endorse businesses. The new algorithm is expected to be […]
A study conducted by Nielson shows that word-of-mouth marketing is still the most powerful and effective way to advertise your services. With more than 88 percent of customers placing importance on word-of-mouth marketing, it goes without saying that brand loyalty depends on your company’s online reputation. Another study confirms this report, with 85 percent of individuals admitting […]
Whether you own a startup, a small, medium or an established company, creating a digital marketing is crucial for your organization. With the right digital marketing plan in place, your customer base, sales and revenue can reach greater heights. Therefore, digital marketing is crucial for giving you the edge you need to thrive in an […]
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