We were exploring Instagram platform and its features but got lost very quickly when it came to IG reels, IGTV, Stories and Instagram Live and everything else that today’s business requires. The thing is that while I appreciate the power of social media, we are still “old school” in many ways. For example, many of my team members are senior employees who can’t learn the ropes of modern marketing strategies fast enough. Makarand helped us unravel the mysteries of Instagram in terms of which feature to use when and how to use it. He is a terrific person full of energy yet humble and patient enough to deal with our limitations. We just love him.