Makarand Utpat


SEO 101: An Overview of SEO and Why Your Business Needs It

For the longest time, there was a misconception out there that digital marketing was only for businesses that could afford it. Jump to 2021, and businesses now know that If they want a fighting chance against their competition, they must invest in effective digital marketing strategies—especially SEO.

Search engine optimization is a basic necessity for all businesses that are looking to make an impact online and generate sales through their websites.

Let’s take a look at why all businesses need SEO, regardless of their size or industry.

Organic Search is Crucial For Web Traffic

When a user enters a query on a search engine regarding specific products and services, it means they’re actively looking for them. If the right results show up, they may make a purchase.

According to research, 75% of internet users don’t go past the first page of Google. If your website doesn’t show up after a user has entered a relevant query, you’re missing out on a potential customer—not something many businesses can afford to do.

Investing in SEO will boost your search engine ranking, making your website visible when users enter specific queries.

It Builds Credibility

SEO requires a lot more than integrating crucial keywords into your webpages. It involves content marketing and link building to and from high-ranking websites.

Creating inbound and outbound links from reputable websites with high traffic give your search engine ranks a boost and build credibility over time.

The easiest way to gain recognition and credibility amongst professionals in your industry is to publish guest blogs on top websites, participate in online discussion boards and contribute to online networking events.

It Pushes You To Improve User Experience

SEO urges you to think like an internet user and potential customer. The content on your website shouldn’t just focus on serving their needs and answering questions they may have.

Sure, with the right keywords and original content on your webpages, you can increase search engine rankings, but you’ll also have to create content that appeals to users and encourages them to make a purchase.

Google’s always looking for ways to enhance user-experience. When it recognizes that users are spending time on your website and completing transactions, it will reward you by boosting your ranking.

In an increasingly competitive environment, it can become difficult for businesses to distinguish themselves in the digital space. Thankfully, with the right combination of digital marketing strategies, even the smallest of businesses can drive web traffic and increase sales.

For more information on how your business can benefit from the latest digital marketing strategies, get in touch with trusted marketing consultant Makarand Utpat.