Makarand Utpat’s Solutions for Pest Control Businesses

We were exploring Instagram platform and its features but got lost very quickly when it came to IG reels, IGTV, Stories and Instagram Live and everything else that today’s business requires. The thing is that while I appreciate the power of social media, we are still “old school” in many ways. For example, many of my team members are senior employees who can’t learn the ropes of modern marketing strategies fast enough. Makarand helped us unravel the mysteries of Instagram in terms of which feature to use when and how to use it. He is a terrific person full of energy yet humble and patient enough to deal with our limitations. We just love him.

Makarand has a ton of experience in both the corporate and entrepreneurial worlds. I appreciate him sharing his journey and the struggles he had to face. I would recommend this to any entrepreneur out there. Even if you consider yourself “seasoned” you will get a refresher and look back at things you might have neglected in your Digital Marketing strategy (which was the case for me). If you are new to the entrepreneur world, then this book will give you all the knowledge you need to start putting your strategy together. A must book in your business library!

I am the owner of a small private preschool with 37 years of teaching and administrative experience in both pubic and private schools. I hold several post graduate degrees and have focused on curriculum development over the past 23 years in my private preschool. My marketing plan has relied heavily on word or mouth. Although I had a web site and a presence on social media, I didn’t spend much time analyzing my marketing plan. After reading Utpat’s book, I must confess, I had more questions than answers, but these questions made me realize how much I didn’t know about digital marketing. This book clearly shows the reader how to approach marketing and social media in a systematic, thoughtful and mindful way so your business can flourish in very noisy and competitive markets. I’ve revamped my thinking about digital marketing and am now working on a cohesive plan going forward. This would not have happened without my reading this book. Thanks, Makarand.