What is an Integrated Marketing Campaign, and How Can it Benefit Your Brand?

Business organizations are rapidly discovering newer ways to convey their message to their target audience. There are thousands of platforms that can be used as effective mediums to build a brand’s name. But many companies still fail to attract the right kind of customers despite employing all marketing tools at their disposal. This problem occurs when […]
7 Secrets to Make Your Website Stand Out and Make It Noticeable

With technological developments in the last decade, alongside a pandemic isolating the world into their own homes; a lot has changed. Most of the world has moved to online spaces, instead of sticking to brick and mortar shops and business layouts. One of the biggest advantage of this shift is that businesses can be accessible […]
How to Effectively Promote Your Brand in 2022

When running a business there are a number of things that are extremely important—like the right kind of product, customers, packaging, and more. However, none of this will be half as effective if you don’t know how to promote your brand. It’s extremely important to know the right way to market your brand.
8 Examples of Brand Influencer Marketing

From startups to multinationals, everyone can benefit from influencer marketing. It has been established as one of the most important online marketing strategies to gain the audience’s attention. A lot of A-list businesses use this marketing technique to reach a wider audience.
Twitter Marketing—Learn From the Experts to Market Your Brand on Twitter

Gone are the days when billboard marketing or TV advertisements were the only ways to get noticed by your audience. Today, more than 51% of the population is present on social media. Therefore, every business needs a strong social media marketing strategy to reach them.
The Recipe for Staying Relevant in the Digital World

Digital platforms play a major role in promoting the reach and growth of businesses.
Why the Number of Followers Is NOT Proportionate To the Number of Sales

Brands often consider the number of followers on their social media pages as a true reflection of their success. Social media managers are constantly focusing on increasing the number of followers of their page in any way possible. The number of followers, however, does not reflect the number of sales.
What is a Landing Page and How Does It Work?

If you’re a neophyte to the world of digital marketing, you may be thinking, what landing pages are and how they fit into your digital marketing strategy.
Importance of Social Proof in Marketing

Ever purchased a home appliance without taking reviews from your friends or other customers? Probably not.
5 Reasons You Need an Integrated Digital Marketing Strategy

In a world where innovative technology and the internet run and control everything, you can’t expect your business and brand to succeed without using the tools the internet has to offer.