What is a Landing Page and How Does It Work?
If you’re a neophyte to the world of digital marketing, you may be thinking, what landing pages are and how they fit into your digital marketing strategy.
Importance of Social Proof in Marketing
Ever purchased a home appliance without taking reviews from your friends or other customers? Probably not.
5 Reasons You Need an Integrated Digital Marketing Strategy
In a world where innovative technology and the internet run and control everything, you can’t expect your business and brand to succeed without using the tools the internet has to offer.
What Is Marketing Funnel and How to Generate Leads?
With advancements in technology in the last few decades, marketing and digital marketing have come to the forefront helping business owners and entrepreneurs expand their reach, get in touch with existing and prospective customers, generate viable leads, and much more.
3 Metrics to Track Social Media Marketing ROI
Before the pandemic, digital marketing industry experts attributed over 36 billion USD to social media marketing campaigns. This number rose dramatically as retail businesses moved to digital platforms, resulting in a surge in online retail demand.
Ways to Recover From Google Penalties
When it comes to google penalties, the internet is replete with misinformation and users are full of FUD, i.e., fear, uncertainty, and doubt. The rapid advancement in the world’s biggest search engine has also increased the regulations on the website. Moreover, the mounting number of business listings on Google calls for drastic measures to prevent ill-marketing […]
Are You Ready for Podcasting?
Podcasting is a powerhouse of talent that’s becoming increasingly popular among businesses. What once used to be a modest platform for opening conversations about social topics has become central to creating a brand image. Brands who can accrue the advantages of podcasting can benefit from a new audience, brand loyalty, a thriving conversation with those […]
Diving Into The Human Element of Digital Marketing
Hardly a day goes by when someone doesn’t mention the lack of human interaction that occurs as our world becomes more and more addicted to digital devices. Experts on leadership encourage more human interaction for fear that when tragic events occur in the world those who are not on the firing line don’t actually get […]
Digital Marketing Duo: A Trend That’s Here To Stay Plus 7 Daily Tasks That Could Be Deadly If Forgotten
Digital Marketing is the future. It is a well-established fact that traditional marketing is no longer the way to reach your target market. And, like in any industry, the digital world is subject to fads and trends. Additionally, there are tasks that must be done in order to build attract followers, potential customers and build […]
Beginners’ Guide to Creating Instagram Content: 5 Ways to Win
There’s a reason we call IG the king of all social media platforms. It’s because it offers a beautiful layout, values quality aesthetics and keeps up with the latest news while ensuring fresh and accessible content. You’ll find a full range of content of what’s new in every sector, from fashion to health, politics, and […]
