I am the owner of a small private preschool with 37 years of teaching and administrative experience in both pubic and private schools. I hold several post graduate degrees and have focused on curriculum development over the past 23 years in my private preschool. My marketing plan has relied heavily on word or mouth. Although I had a web site and a presence on social media, I didn’t spend much time analyzing my marketing plan. After reading Utpat’s book, I must confess, I had more questions than answers, but these questions made me realize how much I didn’t know about digital marketing. This book clearly shows the reader how to approach marketing and social media in a systematic, thoughtful and mindful way so your business can flourish in very noisy and competitive markets. I’ve revamped my thinking about digital marketing and am now working on a cohesive plan going forward. This would not have happened without my reading this book. Thanks, Makarand.
