Direct response copywriting is a marketing or advertising strategy in which the copywriter’s goal is to generate an immediate attention and achieve measurable outcome(s). It’s a form of writing that’s meant to sell a service, product, or brand by directly speaking to the target audience and prompting them to take relevant action.
Photo credits: jannoon028 Strategy-making is a skill some people are born with. However, it doesn’t mind that over time, with practice, and example it can’t be honed. Time and again, we’re presented with mind-blowing strategies that are used by successful people to overcome their weaknesses and come out stronger than before. Our job is to […]
Photo credits: creativeart In the competitive market of today’s world economy, businesses are always finding ways to outdo their competitors! So here are some apps to help you run your business better than your rivals! ToDoist or Not ToDoist; That Is the Question! If you ask us, we’d tell you ToDoist! ToDoist is an app that […]
As an entrepreneur, you are well aware of the importance of marketing and how it works. All marketing businesses use a well-designed strategy to boost brand awareness and authority, generate more leads and sales, and earn more money. Selecting a marketing strategy can often be difficult. In the past, entrepreneurs relied primarily on traditional marketing […]
Earlier this year, Mark Zuckerberg announced that Facebook will be modifying its algorithm once again. The new algorithm will give precedents to personal messages over public content published by brands, businesses and media. This was done to promote posts that trigger “meaningful conversations” over posts that endorse businesses. The new algorithm is expected to be […]
A study conducted by Nielson shows that word-of-mouth marketing is still the most powerful and effective way to advertise your services. With more than 88 percent of customers placing importance on word-of-mouth marketing, it goes without saying that brand loyalty depends on your company’s online reputation. Another study confirms this report, with 85 percent of individuals admitting […]
Whether you own a startup, a small, medium or an established company, creating a digital marketing is crucial for your organization. With the right digital marketing plan in place, your customer base, sales and revenue can reach greater heights. Therefore, digital marketing is crucial for giving you the edge you need to thrive in an […]
Negotiating is not just a part of business. It is a part of everyday life and something many of us start doing at a young age. We negotiate with our parents when we’re young and want something that they might not be ready to give us. We negotiate with friends in school when deciding whose […]
Building and running a successful startup is every entrepreneurs dream but not everybody’s piece of cake. Though there are numerous start ups working to ground themselves in the markets of various industries globally, not all of these achieve unicorn status. The ones that do are often those who have a clear trajectory or path to […]
Udacity; Vox Media; Uptake; DraftKings—what do these names have in common? They’re all startups that didn’t exist 5 years ago—and are now worth billions. Entrepreneurs today are aware of the work it takes to get a business up and running. That said, they also know that if the right footing is found, startups can turn into […]
Photo credits: rawpixel Starting a new business is similar to bringing a child into this world because just like first-time parents, entrepreneurs can find it overwhelming to raise and establish their startups. However, you can find solace in the knowledge that you aren’t alone facing those challenges. There are 5 major challenges that all new […]
It goes without saying that customers today are well-informed and not as impressionable as they used to be two decades ago. Technology has allowed us to gain access to unlimited amounts of data and resources. Because of this, potential customers can easily gain access to information about the brands they plan to invest in. Surveys show […]
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